Colorado Buffaloes’ Prime Time does not attract fame alone. Wherever he goes, money follows. Be it his electric personality, or his ability to move people, Deion Sanders’s rock-solid public persona is a mega money-magnet. His current contract with Colorado University includes a whopping $29.5 million over a period of five years, including $5.5 million due in payments this year. However, in terms of ROI (return on investment) he has already amassed $280 million over a span of just four games. 

Sanders might be dedicated to Colorado now, but his affiliation with Dallas also cannot be ignored. A new development in Dallas recently had the Colorado Buffaloes’s new head coach going “crazy” on his Instagram Story.

The Colony gets a million-dollar upgrade

North Texas is soon going to be home to “a massive $32 million dollar wellness spa,” which is set to be opened at The Colony in 2024. The WorldSprings mineral springs resort is hyped to be the largest in the country and “will include 45 outdoor soaking and cold plunge pools, spa, along with a restaurant and bar.”

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The awe-inspiring development drew a reaction from Coach Prime as well who shared the update on his story and captioned it, “Dallas just going crazy right now.” Deon’s connection with Dallas, however, runs deeper than just a media call-out.

Before his stint as a coaching legend, Deion Sanders had a pretty illustrious career as an NFL player. Additionally, he has also played nine consecutive seasons in Major League Baseball (MLB). He spent five years, from 1995 to 2000, with The Dallas Cowboys serving as a cornerback.

He had signed a lucrative seven-year, $35 million contract with a $12.999 million signing bonus, which falls miserably short in comparison to the amount of returns he has generated for Colorado in less than a year’s time. 

The value Sanders adds to the Colorado Buffaloes

Colorado’s athletic director, Rick George, had famously replied to a question that demanded to know the means of acquiring the capital required to fund Prime Time’s time at the premise, by saying, “We don’t have the money yet…But I know we’ll have it.” Four games and less than a year into the season, Colorado University has already recovered $280 million out of which $20 million was from increased ticket sales alone. 

Read More: “Get Intoxicated With This Foolishness”: Coach Prime Deion Sanders Bares His Soul About Reading Coaches, Not Just Players 

The increase in donations amounted to $8 million, while other categories saw a boost of at least $3 million. Additionally, the estimated value of the enhanced media exposure that accompanied the hiring of a Pro Football Hall of Fame player was valued at $249 million. Prime Time could single-handedly turn a college football afterthought that had failed to make its mark in the last fourteen years into the center of national conversation and a 3-0 win streak on his very first tenure. 

Despite Colorado’s streak-breaking 42-6 loss to the Oregon Ducks the previous Saturday, their next Pac-12 match against the USC Trojans at Folsom Field in Boulder on Saturday was sold out so fast that even the mayor of Boulder was left without a ticket! Not many personalities can attract prosperity like Prime can.

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