Football legend Deion Sanders is on a mission to inspire. He recently launched his book that shares personal stories, winning tips, and the right mindset for success. No doubt, “Coach Prime” is the best when it comes to such motivational tips.  Sanders started on a book tour to further spread his message, visiting select cities across the United States.  Fans can catch him in major locations like New Jersey, Atlanta, Dallas, and, of course, Colorado—his home fort.

While the New Jersey book signing garnered significant public interest, a heartwarming moment emerged. Deion ‘Bucky’ Sanders Jr., Coach Prime’s son, received praise and encouragement from his father in a recent social media post, highlighting the strong family bond the Sanders family embodies.

Deion Sanders shows love to his son while nailing the book tour

Coach Prime’s recent launch, “Elevate and Dominate: 21 Ways to Win On and Off the Field”, offers a personal roadmap to success in all areas of life. Co-authored with Don Yaeger, the book dives into Sanders’ experiences and strategies for personal growth. Taking to Instagram, Sanders expressed his enthusiasm for his ongoing book tour. “Had a great time in New York & New Jersey today at the book signing. We still have Atlanta, Dallas, & Colorado Left #CoachPrime”, he posted. He also acknowledged the support of his son, Deion Sanders Jr., adding, “(posted by @deionsandersjr)” in the caption—not forgetting his backbone son behind it. The post’s soundtrack, “I’ll Take You There” by The Staple Singers, also resonated with Coach Prime. Thus, he took the comment section to say, “Great Song Son,” praising his Deion Sanders Jr. efforts.

Beyond his achievements as a two-time Super Bowl champion, the Pro Football Hall of Famer is a dedicated father of five. However, Sanders holds a special place in his heart for his eldest son, Bucky aka Deion Sanders Jr. 

Is Bucky the secret weapon behind buffs success?

While Coach Prime, Deion Sanders, boasts an impressive on-field record, his secret weapon for social media dominance might surprise you—his eldest son, Deion Sanders Jr. Deion Jr., through his 2018 venture, Well Off Media, has become an integral part of the Colorado Buffaloes‘ social media strategy. This YouTube channel offers exclusive behind-the-scenes glimpses into the football program. Coach Prime openly acknowledges his son’s pivotal role, crediting Deion Sanders Jr. as the “real difference-maker” when it comes to his football program. He lauds his son’s creativity, passion, innovation, and intelligence—qualities crucial for navigating the online landscape.

Read More: “Thank You… My Good Old Son”: Coach Prime Gets Electrified After Seeing Deion Sanders Jr.’s Vegas Surprise

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Deion Sanders Jr.’s expertise has boosted the program’s global recognition. This is quite evident in the channel’s consistent revenue and loyal fanbase built through daily content. The positive impact extends beyond the program itself. Shedeur Sanders and Travis Hunter, the two-star players, have also seen their social media followings nearly double due to ‘Bucky’s’ creative touch. Coach Prime, known for his open displays of affection, frequently expresses his appreciation for his son’s contributions.  Their strong bond is evident not only in their social media interactions but also in their occasional exchange of luxury gifts. What are your thoughts on this father-son duo? Let us know in the comments below. 

Read More: Coach Prime’s Millionaire Son Deion Sanders Jr. Adds $79,975 Worth Ford F-150 Raptor to His Luxury Car Collection