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“I’m Broke… Diamonds [are] Fake”: Coach Prime’s Son Deion Sanders Jr. Throws Hands Up in Hilarious Banter with Travis Hunter

Published 04/03/2024, 11:16 PM EDT

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The Sanders boys are known for their wealth and extravagant splurge, especially Shedeur Sanders who recently got himself a Cybertruck. But Deion Sanders and Shilo Sanders are no exceptions as is seen from their branded clothes to expensive jewelry and accessories. Perhaps, Deion Sanders Jr. doesn’t receive as much attention on the same field because he’s usually behind the camera but it’s not to say that he’s also on top of the game when it comes to wealth. 

Deion Sanders Jr. has an estimated net worth of $5 million with about $1.5 million coming from his Well Off Media YouTube channel which currently has 444K subscribers. But the way he puts himself in a vulnerable state in his exchange with Colorado Buffaloes two-way star Travis Hunter showcases his humility. 

Deion Sanders Jr. hits Travis Hunter’s request with a ‘fake’ excuse 

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Aside from delivering field content, Well Off Media always contains interesting casual banters that keep the videos lighthearted, offering a sneak peek into the players’ and staff’s personal lives. In this particular episode, the videographer and content creator Deion “Bucky” Sanders Jr. finds himself in a tight situation when Travis Hunter comes on strong about him buying a boat for the players with what he’s earning off of his YouTube channel. The media genius immediately retorted, “I’m broke… All these diamonds [are] fake.”

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Travis Hunter, who has a reported $2.4 million NIL valuation, playfully asked 30,000 from Bucky saying he’ll pay him back when he gets to the lead. But Deion Sanders Jr. is adamant that he’s broke and didn’t mind playfully exposing his so-called fake diamonds. However, that’s just him understating his wealth. Bucky is never without his precious diamond chains and he even has an astounding collection of bling.

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Deion Sanders Jr.’s exquisite collection of bling

If you’re a fan of Bucky, you might already know that he has an impressive diamond collection, including a $100,000 diamond wristwatch which was a 2022 gift to him by Shedeur Sanders. One of his most popular collections is the “W” pendant diamond necklace which fans believe is the symbol of his “Well Off” brand. 

READ MORE: “You Looking To Breed?”: Coach Prime Destroys Son Shilo Sanders in Hilarious Banter Over Dunking Skills

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Deion Sanders Jr.’s usual go-to diamond brand is the New York-based Tajia Diamond which specializes in intricate and bejeweled diamond work where Shedeur Sanders recently ordered his “Legendary” birthday diamond necklace. Bucky boasts several chains and rings from this world-class brand and even plans to launch his own brand of jewelry line which would be known as “Well Off Forever.”

READ MORE: “Starting to Push”: Deiondra Sanders Shoots Pregnancy Reality Check on ‘Stomach’ Critique After Easter in London With Jacquees

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Written by:

Khosalu Puro

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Khosalu Puro is an NFL writer at EssentiallySports. She comes with a unique ability to delve deep into the emotions of football athletes, their families, and fans, making her the perfect storyteller. Her coverage of Deion Sanders has been especially riveting for Prime Time's fans, showcasing her ability to provide layered coverage.
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