Coach Prime draws oodles of attention. It is important to note that not all of it is celebratory. Deion Sanders is “one of the greatest players ever” and also happens to be one of the most socially active personalities out there. The amount of attention he has brought to the Colorado University football program after stepping into the shoes of the head coach has been phenomenal. However, with attention comes public scrutiny and intense criticism. 

The initial hype perished into despair after Colorado’s disappointing 2023 season, and Sanders has been revamping both the staff and roster to right the wrongs in the upcoming season. Even though the Sanders family maintains a very public profile, many critics have been weary of the filming of the Colorado players, including Coach Prime’s star quarterback son, Shedeur Sanders, outside the football field, which might turn them into “targets.” Coach JB addressed the concern on the latest episode of The Coach JB Show with Big Smitty.

Coach JB criticizes Deion Sanders’ media approach 

Former Colorado alum and seasoned NFL veteran Matt McChesney makes a compelling appearance in the latest episode of The Coach JB Show with Big Smitty, where he is spotted engaging in a lively debate with Coach JB. The topic under scrutiny is whether Colorado Football and Deion Sanders should persist in their practice of sharing every detail of their activities on social media platforms. The host and his guest opine against it since, according to them, many are “waiting for Colorado to fail”. And since Deion Sanders and his team have often “filmed everybody wearing jewelry,” it would probably make naysayers “want to target on him.”

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They unanimously acknowledge that despite the desire for success and victory, there’s a recognition that flaunting material possessions like jewelry can attract unwanted attention and potential risks, regardless of the perceived safety of the environment. The conversation illustrates a clash of viewpoints between individuals who advocate for a more cautious approach and those who prioritize visibility and self-expression. 

They reflect on the recent Rose Bowl event where numerous Buffalo players faced a sad fate in the locker room, which was documented by “Well of Media.”

The Buffaloes get snitched at The Rose Bowl

In their matchup against UCLA at the Rose Bowl, members of the University of Colorado football team found themselves grappling with an unexpected setback. Following the game, players returned to their locker room only to discover that their belongings, including valuable jewelry, had been stolen. The incident, which occurred amidst a 28-16 loss to the Bruins, left the team feeling disheartened and violated.

Read More: 2 Years After Deion Sanders Being Robbed, Colorado Players Suffered Similar Horrible Fate at UCLA

Captured in a video shared by the production crew of “Well Off Media,” which documents the journey of Coach Deion Sanders and the Buffaloes, players could be seen gathered around the team bus discussing the unfortunate turn of events. Not only players but the staff members also reported missing personal belongings. 

Despite the setback, however, the Buffaloes have been able to put the incident behind them and continued to make strides under Coach Deion Sanders’ leadership, looking forward to a glorious 2024 season.