Aaron Rodgers Walks Away From Decade-Long $131.2 Billion Endorsement Deal, Days After $35 Million Paycut

Published 08/23/2023, 12:55 PM EDT

Last month, Aaron Rodgers renegotiated his contract with the Jets, agreeing to a $35 million pay cut. Simultaneously, his long-standing relationship with State Farm, the company valued at $131.2 billion, is coming to an end after a 12-year collaboration. This is a significant change for Rodgers, who is poised to make his debut season with the Jets following an illustrious 18-year tenure in Green Bay. Notably, his career passer rating ranks second all-time, just behind Patrick Mahomes, with only Peyton Manning surpassing him in MVP awards.

According to Sportico, the extensive endorsement partnership between Rodgers and State Farm concluded after the 2022 NFL season, with his final commercial airing in January during the NFL playoffs. Their collaboration began in 2011 and represented one of the NFL’s most lucrative endorsements, earning Rodgers an estimated $3 million annually as a four-time MVP.

Aaron Rodgers and State Farm call it quits

Sources suggest the relationship faced challenges in 2021 when Rodgers publicly discussed his choice not to receive the COVID-19 vaccine during an appearance on The Pat McAfee Show, garnering both criticism and support. State Farm expressed respect for his perspective while trimming down his features in their advertisements.

“I’m not some sort of anti-vax flat-earther,” Rodgers said. Later, “Aaron Rodgers has been a great ambassador for our company for much of the past decade,” noted a State Farm spokesperson at the time, acknowledging their differing viewpoints. “We don’t support some of the statements that he has made, but we respect his right to have his own personal point of view.”

Recently, a State Farm representative confirmed the conclusion of their marketing agreement, “We wish Aaron the best in his future endeavors”. This separation coincides with Rodgers embarking on a new phase in his career as the starting quarterback for the New York Jets.

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As per CBS Sports, Rodgers has amassed a total of $306,692,206 from his NFL player contract over his career. He is presently engaged in a 3-year, $112,500,000 contract with the New York Jets. Additionally, Forbes reports his annual endorsement income to be around $11 million, positioning him as the 28th wealthiest athlete globally in 2023. In the previous year, he earned $53 million, with endorsements contributing $11 million to that sum. Rodgers’ overall net worth is estimated to be approximately $200 million.

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In an interesting diversification move, Rodgers acquired a minority stake in the Milwaukee Bucks (NBA) back in 2018, as detailed by a ‘Parade’ report.

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Written by:

Mohammad Asif Ansari is an NFL writer at EssentiallySports, with a passion for bringing sports news to life through engaging content. As an ardent sports fan, Ansari likes to cover core sports angles. His latest article, “Dallas Cowboys Reportedly Making It Difficult for Aaron Rodgers to Pursue His Dream Team” got a hoard of interested sports readers.

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Nidhi