Are the Denver Broncos headed for another season of disappointment? Last season with Russell Wilson at the helm was undeniably lackluster. It’s considered one of the team’s worst seasons, prompting significant changes, from roster adjustments to the hiring of veteran head coach Sean Payton, all aimed at getting the team back on track. However, the effectiveness of these changes remains uncertain.

Very recently, word got out that Sean had banned sunglasses and bucket hats during his camp, leaving fans puzzled. This move even stirred up rumors about the team that weren’t exactly encouraging for the upcoming season. Amidst these developments, the concerned team has made an intriguing announcement with a distillery.

Russell Wilson’s team has a new sponsor

The latest news from the Broncos’ camp hasn’t been too reassuring for the fans. Reports have suggested that league executives are questioning the impact of the duo in the upcoming season. Some even suggest that Sean’s success might be due to Drew Brees, rather than his own coaching skills. People are curious about how Wilson’s ‘cornball‘ personality matches Payton’s ‘no-nonsense‘ style. Amidst all this uncertainty, the team in question has some exciting news to share.

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As per an article on the Broncos’ official page, the Orange Crush has partnered with Breckenridge Distillery to introduce limited-edition bourbon and vodka bottles. These special blends, including a commemorative vodka bottle, will be available in limited quantities for the fans. The Distillery has signed a multi-year deal with the team to become their official vodka partner. They will also release a limited-edition vodka bottle honoring the team’s white helmet, which will be worn for two home games in the upcoming season.

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In addition to these announcements, there are several thrilling prizes and releases in store for the Bronco Nation to enjoy.

The release to pay homage to the OGs

The Canadian cannabis company “Tilray,” which owns the said distillery, produces a variety of alcohols, including whiskey and gin. This special release will surely delight fans, with their “Back-to-Back Blend” burnout bottles commemorating the team’s consecutive Super Bowl wins in 1997 and 1998. These bottles will come with either an orange or blue label, serving as a tribute to the team’s cheerleader alumni, and dedicated super fans who helped blend the batches. Notably, Ed McCaffrey and Alfred Williams from the 1998 season contributed to these blends. The label will also feature a QR code, giving fans the chance to win exciting prizes and vote for their favorite blend.

There is no shortage of speculations surrounding the team, and it’s yet to be seen how the Bronco Nation takes this recent release. Moreover, if Wilson is able to excel in the upcoming season or not can’t solely depend on the last season’s performance. So, it will surely be intriguing to see how it all unfolds.

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