The last couple of months have been a rollercoaster for Coach Prime. Following his move to the Buffaloes late last year, the former Falcons defensive back and outfielder, has experienced quite the trials. After collaborating with KFC for their latest menu, Deion Sanders was rushed to the hospital for emergency surgery. He’d come out of the predicament safe and sound but had to return for a follow-up surgery in the last couple of weeks.

Following his second surgery within a month, Sanders has managed to avoid any severe complications to his health. Not only this, but the 2x SB champ came out stronger than ever. The NFL player-turned-coach kept a positive outlook and made some lucrative deals, one being a blockbuster collaboration with a mechanical giant. His recent tweet says it all.

Coach Prime starred in a ‘Three Ways to Win’ pickup truck advert

The man who has turned into a savant with motivational words for his followers recently shared an exciting update regarding him. Known for sharing some of the most inspiring quotes with fans, Deion Sanders’ latest Twitter update narrates how the former NFL player is a concoction of hard work and willpower.

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In his latest Twitter post, Prime Time shares a clip of his latest collaboration with American car conglomerate, Chevrolet. He posted the advert for a brand new 2024 Chevy Silverado, and captioned it: “Success demands work, but it also takes time. Keep moving forward and working towards your win!”

The ‘Three Ways to Win’ series created by Chevrolet features Coach Prime climbing behind the wheel in one advert and then sitting on the tailgate in the other. The massive endorsement deal with a mammoth $54 billion company comes as a booster for his teams’ young and aspiring players, opening new opportunities for their NFL careers.

But Sanders’ collaboration with Chevrolet was not the only one confirmed in July. This is his second deal that was publicly announced to the fans. Announced in the same month, the other deal reunited him with an old collaborator.

This is Sanders’ second collaboration in less than a month

Sanders’ latest collaboration with Chevrolet posted by the NFL WR is a reminder of another lucrative deal confirmed earlier in the month. Before Chevrolet x Sanders went public, Buffaloes’ HC broke the news of his link-up with Nike earlier in July. Prime Time posted on his IG handle about the impending collaboration with Nike. His return to the shoe magnate will see him team up with a brand he said ‘he’d never go back to’.

Although the terms and the nature of their deal are yet to go public in full capacity from either party. The reunion between Nike and Sanders can be attributed to Sanders’ move to the Buffaloes. Interestingly, back in his peak days, it was Sanders’ who outshined the NBA legend by helping Nike sell more shoes than Michael Jordan. Despite enduring a heartbreaking battle for his health, Prime Time continues to ace his role as a collaborator.

Following his visit to the hospital, this latest update of collaboration comes as an exciting moment for the fans concerned about Prime Time’s health. The clip could suggest that Prime Time may finally step into his role as HC full-time.

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