Dallas Cowboys Hard Knocks Viewership Suffers a Major Dip

Published 08/24/2021, 2:20 PM EDT
Aug 5, 2021; Canton, Ohio, USA; Dallas Cowboys quarterback Garrett Gilbert (3) throws a pass over Pittsburgh Steelers nose tackle Chris Wormley (95) during the first quarter at Tom Benson Hall of Fame Stadium. Mandatory Credit: Ken Blaze-USA TODAY Sports


It’s been a rough year for commercial business owners and entertainment houses. The COVID-19 pandemic has led to multiple complications with respect to handling expenses and maintaining budgets. Sports networks have seen a drop in viewership numbers for sporting events in the past year. The NFL was no different.

ADVERTISEMENT

Article continues below this ad

Apr 29, 2021; Cleveland, Ohio, USA; Micah Persons (Penn State) with NFL commissioner Roger Goodell after being selected by the Dallas Cowboys as the number 12 overall pick in the first round of the 2021 NFL Draft at First Energy Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

Despite Tom Brady and the Tampa Bay Buccaneers putting on a show in 2020, Super Bowl LV ratings were some of the lowest they’ve been in years. The trend continues to follow in the 2021 NFL preseason as all eyes are on the Dallas Cowboys.

ADVERTISEMENT

Article continues below this ad

DIVE DEEPER

Patrick Mahomes Brand New Adidas Signature Shoes Sells Out in Minutes

about 1 month ago

Dallas Cowboys Hard Knocks series suffers from poor ratings in 2021

Dak Prescott and his Cowboys teammates are being covered by HBO this year. This season’s Hard Knocks series by the popular Hollywood production house centers around the rebuild project in Texas by coach Mike McCarthy. America’s team is having the preseason of a lifetime as they worked towards getting back to peak fitness ahead of their season-opening game against the defending champions.

ADVERTISEMENT

Article continues below this ad

However, as per Austin Karp of Sports Business Journal, HBO is averaging 295,000 viewers through the first two episodes of Hard Knocks in 2021. A report in ProFootballTalk earlier today reiterated that this was a 14-per cent rise from the numbers that reflected from last year’s Chargers/Rams series.

GLENDALE, ARIZONA – AUGUST 13: Quarterback Dak Prescott #4 and head coach Mike McCarthy of the Dallas Cowboys before the NFL preseason game against the Arizona Cardinals at State Farm Stadium on August 13, 2021 in Glendale, Arizona. The Cardinals defeated the Dallas Cowboys 19-16. (Photo by Christian Petersen/Getty Images)

But it was also 59 percent below the 719,000 average from the first two episodes in 2019. Arguably, that season saw a significant bump in ratings due to the whole Antonio Brown controversy. The Cowboys’ preseason is nowhere near the same level. Although Dak Prescott’s recovery story is worth a mention, it’s not spicy enough for primetime television.

ADVERTISEMENT

Article continues below this ad

Maybe all that can change in the next three episodes of the series? Tell us what you think in the comments section below.

DIVE DEEPER

‘If I think I Can Win a Championship, Then I’ll Play’ – Tom Brady Shoots Down Retirement Questions

about 1 month ago

SHARE THIS ARTICLE :

ADVERTISEMENT

Daniel Arambur

1809 articles

Daniel Arambur is an NFL writer and content strategist for EssentiallySports.With more than 1,000 articles, he is one of the senior writers in the NFL cohort at ES. A mass media graduate from the University of Mumbai, Daniel has found the perfect blend of vocation and passion in the sports content niche.

ADVERTISEMENT

ADVERTISEMENT