Jerry Jones is a well-known figure and one of the most successful NFL team owners. Ever since he took over the Dallas Cowboys, he transformed the franchise into the most expensive sports team in the world. He once added up to his illustrious billionaire net worth by selling one of his gaming franchises for a tremendous bulk of money.

Jerry Jones is a true visionary and holds the capability to make big money from his assets. After success in the oil sector, he took over one of the NFL’s most iconic franchises. Jones revolutionized the team’s fate and never saw a downfall ever since. He has an eye for success and continues to make copious capital.

After over 20 years in eSports, Complexity Gaming took an unusual turn in 2017 when the Dallas Cowboys President, Jerry Jones, bought the company. GameSquare Esports Inc., a Canadian digital media company, purchased Complexity Gaming in 2021. Jerry Jones and John Goff, a real estate mogul, have consistently advocated Complexity Gaming.

As per Sportico, GameSquare will pay $26.7 million in an all-stock purchase. The Complexity stockholders will get $83.3 million common shares in GameSquare. Moreover, following the deal, GameSquare will be owned primarily by Jones, founder Jason Lake, and real estate developer John Goff.

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The company will also welcome Travis Goff, head of Goff Capital, and Tom Walker, CFO of the Dallas Cowboys, to its board of directors. Complexity’s 2003 founder will continue serving as its CEO and also assume the global head of Esports for GameSquare.

The Dallas Cowboys-Complexity Gaming collaboration

Jerry Jones and real estate mogul, John Goff, took over the gaming team in 2017. The team underwent a rebranding, and now has a logo that is like the Cowboys’ lone star symbol. It also includes new battle suits, a revamped website, and new merchandise. Complexity grossed around $3.3 million in 2019 and $3.4 million in 2020 after the acquisition.

Jason Lake, the franchise’s initial founder, explains the bottom line in both traditional and online games via WFAA. “I always saw [Esports] as the perfect convergence of a sporting competition and the gaming, nerd culture that I was very passionate about… I was always adamant this was the next global sport,” He mentions.

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When Jerry Jones took over the Complexity Esports team, he made every maneuver to run the team effectively. Complexity’s facility at The Star represented their exceptional efforts for the players. The facility includes rooms for player lounges and mental well-being intervals. They also have a room simulating the ambiance of venues, and an area for research and innovation that examines the science of enhancing players’ wellness and performance.

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