Mahomes country knows how cheeky the Chiefs’ QB is when it comes to playing around rules. In a recent adventure, Patrick Mahomes stars in a beer ad which by the NFL rules is prohibited. But how did the QB appear in one if players aren’t allowed to star in beer ads? Well, it was the brainchild of Coors Light and it played out brilliantly.

Both Mahomes and Coors Light find a way around this minute detail of not staring in a beer commercial. The ad immediately recognizes the fact that Mahomes cannot endorse the alcoholic product. Instead, the ad introduces a flashlight in a bid to mock the rule and let Mahomes appear in the ad without any additional hassle.

Moreover, the company was proactive in its marketing technique. Coors Light used provocative colors and words to refer to the alcoholic beverage without actually making a direct reference to the product. How clever, isn’t it?

Further, Coors Light uses its signature promotional lines to popularise the motive behind the ad. It uses the lines, “high-quality steel, so it feels as cold as the Rocky Mountains” while referring to the flashlight. Mahomes looks like he doesn’t know what he is doing in the ad, but he is well aware of it. A clever way to make some extra money while not violating any NFL rules.

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The 26-year-old QB is all set to kick start the season for the Kansas City Chiefs in September. Mahomes is building up his offensive weapon while training in Kansas City and is prepared to give the opposition a run for their money, literally.

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Before, Mahomes’ secured a $500 million deal to stay with the Chiefs after winning the Super Bowl in style. In addition, starring in ads and endorsing various brands is making him a fortune, and he wouldn’t want to complain.

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The clever commercial play by Patrick and Coors Light is being commended by the NFL world. There is no violation of any law in this and the NFL wouldn’t object to Mahomes indirectly selling the beverage.

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