All the spirits drinkers around the world gather up! Especially those who love ‘The Sheriff’ aka Peyton Manning. The NFL legendary quarterback is on a quest to popularize and globalize his new bourbon brand, Sweetens Cove Tennessee Bourbon. Manning has been hands-on with his new enterprise. Making several calls to potential buyers is what the Hall of Famer is engaging himself in these days. Sounds peculiar, but one got to do everything to push their business like Conor McGregor did with his whiskey brand.

While Manning is “hustling” to attract potential buyers making cold-calls, McGregor is enjoying the enormous success of his whiskey brand, Proper No. Twelve.

Read more: Real Reason Arch Manning, Next QB From Legendary Football Clan, Did Not Choose Eli or Peyton Manning’s Alma Mater and Committed to University of Texas

Spectacular bourbon by Peyton Manning

The Super Bowl champion believes his bourbon is of exceptional quality. The liquor consists of 84% corn, 8% rye, and 8% malted barley. Although Peyton Manning is an “authentic beer drinker”, his bourbon brand is dear to him too. It is the journey and how the brand got established that is remarkable. The hard work of the two-time Super Bowl champion paid off. Esquire ranked Sweetens Cove the No. 1 celebrity spirit in the world.

In the latest news, the Irish whiskey that has been taking over the American market is the UFC fighter, Conor McGregor’s brand, Proper No. Twelve. The whiskey brand showed 21 percent growth in 2021. Even though he sold off most of his stake in the company, the profits were immense from having him as the face of the brand.

Manning is definitely trying his best and even succeeding! The brand has grown in the state of Texas, Kentucky, Louisiana, Colorado, and South Carolina. And will introduce in Indiana. It is hoped everybody likes the whiskey as well as Peyton Manning does!

Read more: Tom Brady Went to The Same High School As This Controversial MLB Hall of Famer Who Was Also A 14x All-Star

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