Denver Broncos has taken a leaf out of Travis Kelce‘s endorsement history. The KC Chiefs captain linked up with the premier beer company Bud Light. The Broncos seem to be fascinated by the beer company. Hence, the NFL side collaborated with the same ahead of the 2023 NFL season.

The official statement was made with a tweet on the X platform (formerly Twitter) of the collaboration. Bud Light is one of the most popular American beer companies in 2023. Now, with the NFL season fast approaching, Bud Light has linked up with the Broncos. With new packaging for beer cans, it’s a move to increase the sales for the beer company and to get a major advertisement slot during the NFL breaks. However, the Broncos too, have played a masterstroke in terms of partnering with a leading beverage company.

Denver Broncos partners with Bud Light

Bud Light announced the return of its iconic NFL bottles and aluminum cans. The news came as the NFL season got underway. With the season opener of Kansas taking on the Lions at Arrowfield Stadium, it also marks the start of a new Bud Light journey. Having faced some serious sales dip over the years, the beer company looks to bounce back this year.

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Now, with a new collaboration with the Denver Broncos, the company has collaborated with 23 NFL teams. For Broncos, the can will follow an orange color scheme along with the team’s logo. Moreover, the aluminum cans feature player’s illustration as well. With the company running a competition simultaneously with the NFL. Fans would now be able to scan a QR code for winning merchandise, amongst other prizes. The Broncos have rightly followed Kelce with their new partnership.

Travis Kelce, Bud Light partnership

The Kansas City Chiefs tight end joined forces with Bud Light. With the lucrative deal, the Chiefs stalwart is set to make a lump sum amount with the brand endorsement. Kelce was recently featured in an advertisement as a part of the brand’s campaign.

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In the advertisement, Kelce and several others can be seen relaxing. As the NFL player and other actors sit back and chill, they let out a sigh of relief. The next frame shows all of them having a can of Bud Light and cracking it open. Kelce, however, came under fire for featuring in the commercial. His claims that he was underpaid in the NFL didn’t sit well with his fans. Moreover, the partnership with Bud Light offered a significant amount of money. Despite the claims, the Chiefs player went ahead with the advertisement.

Denver Broncos’ recent partnership proves to be a win-win situation. For the side, it’s a good marketing technique to get more fans interested in their games and root for the team with personalized cans. As per the beverage company, Bud Light it will also prove to be a hit in terms of increasing their dwindling sales.

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