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Patriots’ Superstar Mac Jones Files for ‘MJ10’ Trademark; Tom Brady Comparisons Intensify

Published 12/04/2021, 6:16 AM EST

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USA Today via Reuters

New England Patriots quarterback Mac Jones has filed ‘MJ10’ for trademark. We have seen many athletes file their initials and jersey numbers for trademarking. Most recognizable is Cristiano Ronaldo’s ‘CR7’. But what people are accusing Jones of is copying former New England Patriots quarterback Tom Brady and his ‘TB12’. 

MJ10 Enterprises

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Mac Jones filed a trademark for ‘MJ10’ with the Trademark Office and the U.S. Patent on Friday. He wants to sell his own branded apparel. Mac wants to launch a line of clothes, footwear, and accessories under his name. This has the scope of being successful. Jones is not the first Patriots player to do this. Their former receiver Julian Edelman has a similar trademark as well. Edelman sells his merchandise under “JE11”

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Mac Jones is a well-known name in America. He wants to capitalize on his popularity. It is not uncommon to see players and celebrities doing such things. A good sports brand will surely attract football fans. 

In the post-Brady era, Mac Jones was the first quarterback drafted by the Patriots coach Bill Belichick. Even though Jones had some big shoes to fill, he has fared pretty well. Jones currently leads all the rookie passing yards with 2,850 yards under his belt. He has 16 touchdowns, a 70% completion rate, 97.1 quarterback rating, and 7.5 yards per attempt. With Mac Jones leading the offense, the New England Patriots currently sit on the top of the AFC East table with a record of 8-4. They have definitely booked a ticket to the playoffs this season. 

It is not an easy task to match the magnitude of Tom Brady, but Mac Jones has made a name for himself. But is that name big enough to launch its own brand in the global market?  

Mac Jones raises eyebrows

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Is Mac Jones really following in the footsteps of Tom Brady? The similarity between ‘MJ10’ and ‘TB12‘ is uncanny. One of the reasons is, both of them are quarterbacks. They play or played for the New England Patriots. Brady’s TB12 has become a global phenomenon after launching in 2013. It is a multi-million dollar company that sells everything. From clothes to meal plans to fitness sessions, it can all be found in TB12.

Tom Brady has even written a New York Times bestseller named “The TB12 Method.”

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Mac Jones hopes for similar success with his enterprise as well. 

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Written by:

Gurjyot Singh Dadial

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Sports journalist by day, gamer by night and a gym addict by morning. Gurjyot has been a lifelong fan of Wrestling, Contact sports, Rock music and Video games. With a degree in English Literature and Economics from Patkar College, Mumbai, he is set out to conquer every task he sets his mind to.
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