NFL Icon Tom Brady Announces ‘BRADY’- A Next Generation Menswear Brand

Published 09/29/2021, 7:22 AM EDT


After conquering the world of football, Tom Brady embarks on a new journey to dominate the world of fashion as well.

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In a recent Instagram post, the NFL Icon has announced his next-generation apparel brand with a minimalistic name ‘BRADY’. The caption of the post reads, “Run the game, don’t let the game run you. BRADY – my next generation apparel brand is coming soon. Sign up now for updates via link in bio. @bradybrand”

 

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A post shared by Tom Brady (@tombrady)

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Tom drops his apparel line this December

The seven-time Super Bowl winning quarterback from Tampa Bay will launch his forthcoming brand in December. This soon-to-be apparel destination for Brady fans will consist of activewear and training clothes..

Although the name of the brand solely says ‘BRADY’, Tom Brady is not the only founder of the company. Brady has also partnered with Jens Grede as the CEO and co-founder, and Dao-Yi Chow as the designer.

Sep 9, 2021; Tampa, Florida, USA; Tampa Bay Buccaneers quarterback Tom Brady (12) celebrates after a Buccaneers touchdown against the Dallas Cowboys during the first half at Raymond James Stadium. Mandatory Credit: Kim Klement-USA TODAY Sports

Grede, in his talk with the Journal, emphasized that they plan ‘BRADY’ to be conceived in the world of sports just the way ‘Jordan’ is conceived in the world of basketball and fashion. “We’re just focused on creating the finest sports brand in the world,” Grede said. “That really is the ambition.”

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Tom Brady is soon to be a brand in himself

Grede has an enormously successful track record in popularizing brands envisioning celebrities. Just the way he did with Kim Kardashian’s popular ‘Skims’ and also ‘Good American’, a denim line co-created by Khloé Kardashian and Grede’s wife, Emma Grede.

TAMPA, FLORIDA – FEBRUARY 07: Tom Brady #12 of the Tampa Bay Buccaneers signals after winning Super Bowl LV at Raymond James Stadium on February 07, 2021 in Tampa, Florida. (Photo by Mike Ehrmann/Getty Images)

With him being on board in the ‘BRADY’ project, it seems predictable that the brand will be received well in the industry. However, this new phase of Brady’s career isn’t just going to affect the people in and around football, it promises to redefine and step up the apparel game of the whole world with its next-gen goals.

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Sauvik Banerjee

206 articles

Sauvik Banerjee, an NFL writer for EssentiallySports, has completed his graduation in English and Economics. The previous content marketing intern has a combined passion for both writing and NFL. He is a self-professed geek, who loves to play chess and football in his spare time.

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