Tom Brady NFT Launch Hits Stumbling Roadblock After Marketplace Issues

Published 08/17/2021, 1:32 PM EDT
JACKSONVILLE, FLORIDA – APRIL 24: Tampa Bay Buccaneers quarterback Tom Brady arrives backstage during the UFC 261 event at VyStar Veterans Memorial Arena on April 24, 2021 in Jacksonville, Florida. (Photo by Chris Unger/Zuffa LLC)


The ongoing COVID-19 pandemic forced everyone across to remain indoors for a little more than a year. In that period, the world adapted to the ‘new normal’ and found alternate ways to generate a steady revenue stream in these changing times. Bitcoin and other forms of cryptocurrency have seen a massive rise since 2020.

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TAMPA, FLORIDA – FEBRUARY 07: Tom Brady #12 of the Tampa Bay Buccaneers gestures in the third quarter against the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on February 07, 2021 in Tampa, Florida. (Photo by Mike Ehrmann/Getty Images)

Tampa Bay Buccaneers quarterback, Tom Brady, is renowned for his entrepreneurship skills. Brady teamed up to invest in Bitcoin and now he is looking to further diversify his assets and enter the NFT market.

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However, his expansion plan in partnership with DraftKings is facing previously unforeseen obstacles.

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Draftkings released a series of Tom Brady autographed products on the NFT platform. But the over-hyped launch did not manage to evade controversy.

Five versions of Tom Brady-inspired NFTs. Two of those versions were numbered to 100 and one of each numbered to 12, 25 and 50. The online waiting queues reportedly reached the 20,000s. Yet some users were chosen to purchase multiple NFTs, including one account getting all five.

“We are extremely grateful to everyone who joined us on DraftKings Marketplace for our first ever NFT drop this week. It was a tremendous success, and this new technology was a first step in making digital collectables accessible to millions of consumers.”

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“We have identified that some people were able to join into the queue more than once, which gave them extra chances to get access to buy an NFT before they sold out.”

“We are committed to ensuring that our marketplace offers a best-in-class experience for everyone who wishes to buy an NFT on DraftKings Marketplace and will take steps to limit the ability to join the queue more than once before our next drop,” the official statement from DraftKings read.

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The organization first revealed its NFT marketplace product collections on July 21, 2021. Prices were ranging from $12 for the cheapest to a smooth $1,500 for the Brady NFT numbered to 12.

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Daniel Arambur

1791 articles

Daniel Arambur is an NFL writer and content strategist for EssentiallySports.With more than 1,000 articles, he is one of the senior writers in the NFL cohort at ES. A mass media graduate from the University of Mumbai, Daniel has found the perfect blend of vocation and passion in the sports content niche.

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