feature-image

Imago

feature-image

Imago

When was the last time fans flocked to the theaters to watch their favorite movie? The movie theater industry suffered huge losses due to the pandemic and it has never been the same again. Tech-giant Apple wants to bring back the old days. But an NFL veteran has thrown their new $1 billion bet, to try and do that, under the bus.

Watch What’s Trending Now!

Marcellus Wiley does not hold back on his opinion. He recently pointed the gun at Apple on reports of their planned future investment into movie theaters. But what is the bet and why does Wiley think it is a bad idea?

ADVERTISEMENT

Marcellus Wiley takes down Apple

Marcellus Wiley can talk about anything under the sun. He kept that spirit going when he discussed Apple’s new $1 billion investment into movie theaters. According to the NFL veteran, it will take more than that to get him back to watching movies the old way.

Tony Paulines
Where Does Osu Still Lack Elite Talent?

Let Tony do the scouting, you just make the pick.

Pick your positions. Get Tony’s top 5:

ADVERTISEMENT

“I knew theaters were in trouble even before the pandemic. Why? Because when I saw them doing the archlights and it went from arch lights to those real luxury theaters all across the country,” Wiley said on his ‘More To It’ podcast.

The former Buffalo Bills defensive end wasn’t happy with the price rise for the moviegoers. He believes that it was due to those prices that the theaters are struggling post-pandemic. 

ADVERTISEMENT

“To me that wasn’t them saying, ‘oh we’re gonna make the experience better’ because better is also a lower price. You know, the prices went 4X,” the former Pro Bowler said.

Read More: Why Marcellus Wiley Predicts Tom Brady Will Un-Retire… Again, With Megyn Kelly

ADVERTISEMENT

So, Wiley doesn’t think that anything could save the movie theaters. People have probably moved on to various streaming services that are available to them. But what exactly is Apple trying to do with its $1 billion investment?

The Apple plan

ADVERTISEMENT

Apple isn’t exactly investing money into movie theaters. They are planning to spend a billion dollars to make movies that aim to bring people back to the theaters. The tech giant, which has already ventured into streaming services with Apple TV, has approached movie studios with their plans, according to a report.

Amazon has also taken a similar approach and has committed to producing at least 12 to 15 films for theatrical releases. The company has also acquired MGM Studio in a deal worth $8.5 billion.

ADVERTISEMENT

Watch This StoryFrom Tom Hardy to Tom Cruise, Lpga Tour Divas Lydia Ko and Others Admit the Celebrities Who Made Them Blush Once

So both Apple and Amazon want to release their movies in theaters. But, as Marcellus Wiley asked in his podcast, who wants to go to the theaters still? Do tell us in the comments.

ADVERTISEMENT

Share this with a friend:

Link Copied!

ADVERTISEMENT

ADVERTISEMENT

Written by

author-image

Shivam Pratap Singh

990 Articles

Shivam Pratap Singh is a seasoned NFL writer at Essentially Sports. With a master's degree in international and area studies from a prestigious university, Shivam leverages his academic background to gain a deeper understanding of the global impact of sports. Shivam's passion for football developed early in his career as a writer. One of his breakthrough moments as a writer came when he reported on the '49ers GM John Lynch QB Announcement', demonstrating his talent for breaking news and providing insightful analysis. When not immersed in football, Shivam keeps up with the latest happenings in his favorite soccer club, Manchester United, and the wild European soccer scene. He is a passionate fan of the sport and enjoys writing about the intersection of football and culture.

Know more

ADVERTISEMENT