Tom Brady and Gisele Bündchen happen to be the most talked-about subjects in the NFL world. They often lure fans by posting some serious couple goals and heartwarming video snippets. This time, the Brazilian Supermodel went a step ahead by filming a bathroom frame featuring the legendary quarterback. It turns out the now-viral video was a part of the brand promotion.

Tom Brady is featured in the snippet wearing a grey pair of underwear. It is a new underwear line from the BRADY apparel brand, a company owned by the Buccaneers QB himself. The new inner wear will launch on June 9 this year.

The video was filmed by Bündchen, where Brady was posing in front of a bathroom mirror. He was smiling and looking at the camera. “Oh, somebody has new underwear,” Bündchen said. Instantly, the 44-year-old held a towel in front of the camera and seemed embarrassed.

However, she was adamant about exhibiting those inner wear to her followers. “Are those new underwear?” Bündchen asked.

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“Let me see your new underwear. See that BRADY brand underwear,” she added.

This unique way of marketing by the founder raised many eyebrows, with fans shocked to see their favorite QB in an unexpected outfit.

Tom Brady & his new apparel brand BRADY

After showcasing phenomenal gameplay in front of the fans, the quarterback ventured into the apparel industry. The seven-time Super Bowl champion founded his clothing company in January this year. It mainly boasts of launching sports gears, specifically designed for heavy workouts with the finest quality of fabrics and advanced technologies.

While speaking in an exclusive interview, the Buccaneers quarterback vowed to have been involved personally in this business. “I’m very involved. It’s very personal. It’s something that I really want to be involved in,” Brady said in the interview. A few weeks ago, the company expanded its reach with golfers.

BRADY launched its golf gear ahead of the most awaited “The Match” exhibition event in Las Vegas. He wants to scale the business to a much greater extent.

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Moreover, the quarterback himself, being the ambassador of the company, the marketing becomes easy. It will be interesting to see how this avenue establishes its existence in the sports world.

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