Tom Brady is omnipresent. There is not a single sector where his presence is not felt. Sports, Entertainment, Real Estate, Business, he’s covered it all. He’s even got the crypto bug covered. In a recent development in the start-up world, a cryptocurrency platform makes it to the news, and somewhere in Florida, Tom Brady and his ex-wife Gisele Bündchen are following it closely.

Amid major chaos in the crypto world, Bahamas-based startup FTX finds itself getting acquired by rival company Binance. FTX announced this acquisition as they look to address a major liquidity crunch in the company.

Boom to bust

This major news in the same year, FTX was valued at a staggering $32 Billion. In the last two financial years, FTX has also raised over a Billion dollars over various funding rounds.

This emergency sell-off has raised a lot of concerns in the start-up world. While business analysts will look to get to the core of the problem, famous sports personalities also find them scratching their heads with this latest development.

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Known for splurging on their marketing, FTX has taken to sports personnel as their media for brand leverage. The brand has roped in famous athletes and made its presence across the NBA, NFL, and MLB. 

Tom Brady and Gisele’s dilemma

Tom Brady and his ex-wife, Gisele, were a part of their extravagant spending, too. They brought in both famous personalities for their campaigns. Their association goes beyond the campaigns as they held important roles in the company too. Brady has been one of its brand ambassadors, while Gisele has been the environmental and social initiatives advisor.

Read More: Tom Brady at Risk of Plunging Into Massive Net Loss With His Entire Fortune at Stake Thanks to FTX Buy-Out

As a part of the deal, they even gave the duo a stake in the company and offered some bitcoin. The exact amounts weren’t specified. However, given their individual brand values, the deals would have been quite hefty. 

While FTX CEO announced no change for investors, there was no comment regarding their lavish sports sponsorship deals. Across all of their sponsorships, they have spent over a billion dollars, so this acquisition will have the entire sports world following it closely. 

Watch this story: Stephen Curry, Tom Brady and Naomi Osaka helped crypto currency rise from 90 million to over 1 billion in  a year

In a year surrounded by disagreements, Tom Brady and Gisele will have a reason to be on the same team for the first time since their divorce. With uncertainty behind their roles and a lack of clarity on what will happen to their stake in the company, it will be best for the two to be in unison.