Tom Brady graced the Patriots‘ homecoming game on September 14, 2023, at Gillette Stadium in Foxborough, Massachusetts. In front of a roaring crowd of 65,000 devoted Patriots fans, Brady flaunted a horological gem – a vintage Rolex Daytona “John Player Special.”

This sartorial choice carried significant weight, as Brady had long been associated with another horological giant, IWC Schaffhausen worth $987 million. This bold move spoke volumes about Brady’s identity as a collector and his perception of the Daytona as more than just a watch.

Tom Brady’s watch swap at iconic moment

During an emotional reunion with Patriots fans, Brady abandoned his beloved IWC Schaffhausen timepiece to showcase the ultra-rare Rolex Daytona. However, Brady has been the face of IWC since 2019, headlining their global top gun campaign.

IWC Schaffhausen had aligned their values with Brady, emphasizing the “We’re not here to try – we’re here to do” mindset in their campaign. Yet, Brady’s choice of the Rolex Cosmograph Daytona ref. 6241 “John Player Special” in yellow gold carried a profound message. It symbolized his unwavering commitment to the Patriots, echoing the ’70s John Player livery on Lotus Formula One cars.

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While the watch’s exact value remained undisclosed, rumors suggested that Brady had shelled out a cool $1,000,000 for this horological masterpiece. It was evident that Brady was no longer just an athlete; he was an aficionado who saw the Daytona as a symbol of sportsmanship.

A Patriot’s emotional farewell

During the all-set halftime ceremony at the Patriots vs. Eagles game, Brady, who had dedicated two decades to the Patriots, took the stage alongside team owner Robert Kraft. He humorously remarked that his “run” onto the field was “a little longer today than it used to be,” setting the tone for his emotional speech.

As the fans chanted “Brady…Brady,” he expressed profound gratitude to them, his teammates, and his family. He reminisced about the countless victories and cherished moments during his Patriots tenure, declaring, “I’m so lucky to have been a New England Patriot. Foxboro Forever.” His three children, Jack, Benjamin, and Vivian, stood proudly behind their father.

In a nostalgic twist, Brady revisited his iconic pre-game routine, sprinting down the sideline in his No. 12 Patriots jersey to the tune of Jay-Z’s “Public Service Announcement.” With a triumphant fist pump and a resounding “Let’s Go!” he brought his 20-year legacy with the New England Patriots full circle.

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