Tom Brady Is Not The CEO of TB12; Meet the Person Who Runs Things Behind the GOAT

Published 03/08/2022, 4:55 PM EST
Tom Brady of the Tampa Bay Buccaneers in action against the New York Jets at MetLife Stadium on January 02, 2022 in East Rutherford, New Jersey. Credit: Getty Images

Tom Brady was known for his remarkable longevity in the league until he retired. Even at 44 he never failed to mesmerize the audience with his ageless performances in the gridiron. Brady believes the secret to his success has been the TB12 regime that he follows so passionately.

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As per the company website, TB12 “is a holistic approach to health and wellness, with a focus on performance and recovery.” It is in itself a personalized lifestyle that one should follow to experience a sustainable peak in their performance over a longer period of time, thus helping athletes prolong their careers.

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The TB12 company was co-founded by the NFL icon Tom Brady and his fitness trainer, Alex Guerrero. Their regime came to fruition after Brady advocated his fitness journey after winning several accolades. It is now in full bloom as many have started to witness the powerful effects of this regime.

John Burns: The CEO of Tom Brady’s TB12

Though Tom Brady is the face of TB12, it is, in fact, John Burns who administers the working of the entire company as a CEO. Burns carries forward the vision of the company which is “to educate and inspire athletes to excel in sports and live by providing access to health and wellness resources.”

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However, Burns also helps people perform at their peaks through The Keep Going Podcast presented by TB12. He guides people to develop a positive mindset and helps them get out of their comfort zone.

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His involvement with the TB12 is very comprehensive. Burns is the heart and soul of the organization, and he has great ambitions for the company too. “You could be 55 or 60 and never have run before, but I promise you, you could run a marathon,” Burns guarantees. “You may not be able to run a marathon as fast as someone who’s 22, but you can run a marathon.”

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Burns is carrying out the envision of the company like a true leader. Since 2013, the company has scaled up in every dimension and is now one of the most prominent fitness regimes in the market.

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Sauvik Banerjee

932 articles

Sauvik Banerjee is currently an NFL writer at EssentiallySports. After completing his Bachelor’s degree in English and Economics from Lucknow University, Sauvik combined his love for NFL and passion for writing to work for team ES. Sauvik has functioned as a content marketing intern at Kyari Innovations and had a brief stint with Knocksense Lucknow.

Edited By: Sauvik Banerjee

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