Tom Brady On Infusing NFTs and Fashion: “Absolutely that’s the direction the world is heading”

Published 01/14/2022, 4:01 AM EST
HOLLYWOOD, FLORIDA – DECEMBER 07: Tom Brady accepts the award for Sports Person of the Year during The 2021 Sports Illustrated Awards at Seminole Hard Rock Hotel & Casino on December 07, 2021 in Hollywood, Florida. (Photo by Mark Brown/Getty Images)


NFL QB Tom Brady did drop a hint about his future plans which might excite the gaming industry experts. During his exclusive interview with HYPEBEAST, Brady introduces his new namesake brand to the whole world. His new apparel range under the BRADY Brand did run a promotional campaign featuring several NCAA athletes. The promise and potential of these athletes do capture the brand essence in its totality.

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Brady, a 7-time Super Bowl champion, turns his attention now to conquer the fashion industry. During his exclusive interview, Brady promises something that was highly anticipated since the apparel’s release. The interviewer does a great job in setting up Brady to discuss collaborations with his new NFT collection.

While talking about this future collaboration, Brady states, “Absolutely. We’re in the digital age and I see how my kids interact digitally with their friends, all the different games, playing with their VR set. I saw Jordans are doing a really cool collab with an NFT platform and Nike too.

Tom Brady excites fans with NFT and apparels collaboration

While stating his plans about this exciting opportunity, he does tease a transition of his tangible assets into clothes into virtual. The reason for this news developing excitement among the gaming and interactive technology industry is that they have a real chance at creating with the BRADY brand. Similar to apparel brands that came before his, Brady recognizes the golden opportunity of business in this sphere.

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He hopes to leave a mark in this $156 billion industry, in games like Fortnite where gamers do pay to buy skins for their digital avatars. Fashion has never been more popular in the modern world, with Brady plotting a big future of relevance and sustainability.

He credits knowledge about this world to a young expert within the Brady household. He states, “I have a very creative, imaginative, 12-year-old boy who loves these types of things. So he keeps me abreast of what’s going on in the digital world. But absolutely that’s the direction the world is heading.”

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By keeping tabs on developments in every possible business venture, Brady displays acumen in his new work quite early on. Fans will surely be on the edge of their seats seeing his passion and excitement about his brand.

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Anuj Tazhatuveetil

105 articles

An NFL author at EssentiallySports, Anuj Tazhatuveetil is pursuing a Master's degree in Journalism and Mass Communication. Initially, he worked as a freelance content writer and later as a part of Sports404. An unquenchable thirst to learn about all things NFL and NBA, adding to a rather healthy obsession with playing outdoor sports like basketball, and soccer with an almost encyclopedic knowledge of this industry make him a sports aficionado.

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