Tom Brady Opens Up On His Decision To Start A Clothing Brand:”It’s been a kind of labor of love for four years.”

Published 01/13/2022, 9:01 AM EST


NFL QB Tom Brady recently did introduce the entire world with his apparel range under the BRADY Brand. The brand did use a promotional campaign featuring several NCAA athletes, waiting to break into the limelight, as its brand essence. Many NFL fans believe this business move by Brady as a preparation for life beyond his NFL career.

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The 7-time Super Bowl champion wants to translate his success on the grass to now on to the fashion industry. While during his exclusive interview with HYPEBEAST, Brady gives fans a lot of hype for his new and namesake brand.

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During his interview, Brady opens up on the work he put in behind the scenes for getting the brand to this stage. He while explaining the process states, “Working through different iterations on what we wanted to do and the types of clothes we wanted to build and what we want to call it. It’s been a kind of labor of love for four years.

Tom Brady Describes Decision Process Behind Creating ‘BRADY’

The BRADY Brand was co-founded by the Buccaneers QB with entrepreneur Jens Grede, who is also working with Kim Kardashian as CEO of SKIMS. Both of them did share a vision of creating a brand that provides garments that are comfortable for everyday use.

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In a world where time flies quickly, Brady and Grede together aim to produce products that break the division between casual and formal apparel categories. He states, “I think we really accomplished it and I know that we’re going to continue to do great things over a long period of time.

He also displays confidence in his BRADY team and credits them for their hard work for the hype surrounding the brand. Brady also during the interview does thank the fans for their enormous interest and hopes that their unwavering support continues following their launch.

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He expresses his pleasure while stating, “The fact that it’s here now and we’ve had a really great response with our signups and our IG, just the interest has been really fun for me to see.” The interest has been truly immense and the Brady Brand has been live since 12th January online.

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Anuj Tazhatuveetil

125 articles

An NFL author at EssentiallySports, Anuj Tazhatuveetil is pursuing a Master's degree in Journalism and Mass Communication. Initially, he worked as a freelance content writer and later as a part of Sports404. An unquenchable thirst to learn about all things NFL and NBA, adding to a rather healthy obsession with playing outdoor sports like basketball, and soccer with an almost encyclopedic knowledge of this industry make him a sports aficionado.

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