Legendary Tom Brady might be retired from NFL but is not away from football at all. He has found a new interest to stay closer to what was his dearest. The Brady Brand designs are the answer to his prayers which was launched in January 2022. He has roped in Cade McNamara and Jackson’s Shadeur Sanders, someone he believes is a star in the making.

Shadeur Sanders has been in the news for quite some time now, majorly through a clip that went viral on Twitter. He was seen throwing for 40+ yards. His performance in the sub-division league for Jackson State has been brilliant. But has he got enough to compete against the men?

Who is Shadeur Sanders?

Shedeur Sanders is the son of legendary Coach Deion Sanders. As a sophomore, he played for Jackson State as a QB. For the 2022 season, he had impressive stats of 3732 passing yards and 40 touchdowns with 6 interceptions. He has managed to impress a lot of people and might be high in demand for a team like Colorado Buffaloes who are looking for a lead signal caller.

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In an episode on ‘Club Shay Shay’ YouTube channel, Deion revealed that Shedeur has always played as a QB. The father-son duo was phenomenal for Jackson State with a 23-2 record. His own performance was remarkable for the Tigers with 70 touchdowns and over 6900 passing yards. He has been called by many for his exceptional arm talent, including Brady.

Tom Brady and Shadeur Sanders connection

Shedeur is already in touch with Tom Brady by endorsing his Brady Brand designs. He was roped around October of last year. “Shedeur Sanders is the perfect ambassador for Brady, he embodies everything we look for in a Brady athlete and his character and values align perfectly with our brand,” Brady said on Twitter.

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Shedeur is equally excited to be a part of Brady Brand. He said “I’m excited to be here. I like doing stuff like this because it reminds me of when I was a kid, at the end of the day you really never know who you could meet or who you could be playing with down the line” at Dick’s Sporting Goods House of Sport in Knoxville.

Their relationship is at least a couple of years old when they met and trained. Coach Prime got Brady for a training session. Brady was in a prototype of his apparel which Sanders liked and asked for some merch. It was the beginning of Brady Brand. Around September 2022, Brady signed the first-ever individual athlete signing for his brand with Sanders. It is a name, image, and likeness deal. Sanders is also endorsing Beats by Dre and Gatorade.

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Well, being endorsed by the GOAT himself speaks volumes about his talent. But there have been many who have questioned his skills for the big league. Former NFL Scout Daniel Kelly believes he is overhyped. Kelly believes, Sanders lacks tackling pressure, lacks an arm for the big leagues, average runner, and is predictable. Well, Brady started his rookie year as a 6 round in his first draft, who knows Sanders might have the same fortune.