Tom Brady has recently launched his own apparel line BRADY. He unveiled his brand shortly before he announced his retirement from football. Brady posted behind-the-scenes footage on the development of his brand on Twitter.

The video shows Brady discussing the entire process involved in the development of his brand up until its launch. Tom Brady, in the video, talks about the fabric and fit that his brand would offer.

Brady explains to his team, “The fit, obviously is super important. The function of it is super important. Like what are we doing to each garment that is our red thread through everything?” Brady shared the video and captioned it, “Working on Brady Brand…….. seeing it out in the world has been an incredibly rewarding experience.” 

Later in the video, he is heard directing his team to come up with something unique that people would love to wear. Toward the end, Brady says, “It’s a great privilege for me to undertake what I believe is something super important……… The big companies, just want to do it their way. So, f*** it. Let’s do it ourselves. And we’re going to get to do it our way.”

Tom Brady-inspired BRADY brand

In January 2022, Tom officially launched his brand after three years of making and development. He announced the news on Twitter and encouraged his fans to show some love to his brand. The line consists of 16 pieces of athletic wear designed with Tom’s signature style in mind.

Read More: Tom Brady Opens Up On His Decision To Start A Clothing Brand:” It’s been a kind of labor of love for four years.”

Additionally, the website states, “With over 3 years in development, our fabrics and materials fuse natural elements with cutting-edge technology…… Built to move, breathe, and sweat while you compete, live, and recover.”

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Thus, one can conclude that the brand’s goal is to deliver the same level of quality one expects from Tom Brady on and off the field.

The BRADY collection includes a variety of shirts, trousers, shorts, and hoodies, all bearing the quarterback’s signature logo. Each item has its unique design. Moreover, Tom didn’t select any supermodel to model for his brand. Instead, he chose the NCAA athletes to model for BRADY.

Additionally, he sent out a few pieces to Justin Bieber in order to promote his brand. In his Instagram story, JB thanked Brady for sending the gear. He said he loved it and that it was extremely comfortable.

It will be exciting to see how this amazing venture of his turns out. Is it likely that his brand will come to fruition? Share your opinion in the comment section below.

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