ESPN strikes a deal with the Tom Brady founded web3 company on Wednesday. The companies inked a multi-year deal to release the sports Network’s (ESPN) first NFT collection documenting Brady as the central character. 

The Disney-owned sports media company will release the first set of Brady-focused docuseries “Man in the Arena”. The show initially came out on ESPN+ and is now available on Disney and Hulu. It traces the path of Tom Brady’s entry into the NFL.

His sacrifices and hard work to become the greatest quarterback in American football history. The seven-time Super Bowl champion will sign 50 tokens from the collection.

The series is available to view on Autograph.io. However, the DraftKings Marketplace carries out all the sales. The firm inked a long-term partnership with Autograph in July 2021. All the NFTs are estimated to range from $100 to $500.

“As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn’t be more excited to get this content out to the world in a massive way,” Autograph CEO Dillon Rosenblatt said.

According to the announcement, the partnership will release a second collection titled “Back in the Arena”, which will coincide with the 10th episode of the series.

Autograph: The company founded by Tom Brady

Tom Brady has always been one of those top celebrities advocating for entertainment and sports-related cryptocurrencies. Interestingly, the Tampa Bay Buccaneers quarterback has taken an equity stake in leading crypto exchange FTX.

Naomi Osaka and Tom Brady Backed Streetwear Company Is All Set Enter U.S Stock Market

The founder of the crypto exchange, Sam Bankman-Fried, happens to sit on the board of Autograph, the company founded by Brady in July 2021. Last year, Brady launched an NFT collection on his platform that sold out within minutes and increased its popularity in the NFT market. 

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Autograph, the company based in Los Angeles, helps influencers and athletes launch their Non Fungible Tokens. The list of celebrities with deals in the company includes Tiger Woods, Noami Osaka, and Tony Hawk. However, the Autograph’s exact valuation is not disclosed yet. 

Earlier in January this year, Autograph raised $170 million in a Series B round by Silicon Valley investors for scaling the operations. Andreessen Horowitz and Kleiner Perkins are the top listed investors in the company.

Moreover, in July 2021, the company raised $35 million, making it one of its kind platforms for sports enthusiasts. Meanwhile, the future Hall of Famer quarterback is busy practicing for his 23rd season in the league, eying for an 8th Superbowl ring of his career. 

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