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Trevor Lawrence, Baker Mayfield and Other 1st Overall Picks to Land Bumper Endorsements

Published 04/23/2021, 4:24 PM EDT

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USA Today via Reuters

The 2021 NFL Draft is scheduled to be held between April 29th and May 1st, 2021. There are multiple top prospects up for grabs this summer. But one player who is in a league of his own is Clemson Tigers quarterback Trevor Lawrence.

The youngster is expected to emerge as the 1st overall pick in the 2021 NFL Draft.

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The Urban Meyer-coached Jacksonville Jaguars will secure a major coup by bringing in someone like Lawrence this summer.

From a sporting point of view, Trevor is arguably the most talented QB in the class of 2021. But what he brings from a commercial standpoint might turn the Jaguars into a global phenomenon.

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Trevor Lawrence signs massive endorsement deal with Gatorade

Clemson quarterback Trevor Lawrence announced his first professional endorsement deal on Friday. The 21-year-old youngster was signed by sports energy drink manufacturers, Gatorade, to a long-term contract.

He is regarded as one of the most marketable athletes in the 2021 NFL Draft class. He is the first quarterback since Cam Newton to sign with Gatorade since 2011.

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The Knoxville-born athlete will join the likes of Zion Williamson, Jayson Tatum, and Mallory Pugh as exclusive Gatorade ambassadors.

“We want to work with athletes who are leaders among their peers, committed to performance and authentic users of our products.

“Trevor is all of those things, and with his help we hope to inspire and fuel the next generation of athletes,” said Jeff Kearney, Gatorade global head of sports marketing via CNBC Sports.

Baker Mayfield’s domination of the commercial market

Former Oklahoma Sooners man, Baker Mayfield, has been seen by a majority of Americans in one advertisement or another. Be it Hulu, BodyArmor, or Progressive, the 2018 1st overall pick has been racking up endorsement deals over the last 2 years.

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Mayfield ranked 9th last year among active players in earnings from NFLPA licensing at more than $1.1 million. He is expected to have made a considerable fortune from his active commercial tie-ups.

Apart from Baker, another former 1st overall pick to make it big in the marketing industry is the 2015 NFL MVP, Cam Newton.

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The New England Patriots quarterback earned over $1 million per year while working with Under Armor. He also signed deals with Gatorade, Danon, Beats, Belk, and Electronic Arts.

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Written by:

Daniel Arambur

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Daniel Arambur is an NFL writer and content strategist for EssentiallySports.With more than 1,000 articles, he is one of the senior writers in the NFL cohort at ES. A mass media graduate from the University of Mumbai, Daniel has found the perfect blend of vocation and passion in the sports content niche.
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