The Super Bowl LVII was one of the NFL’s most historic nights. Patrick Mahomes and Jalen Hurts etch their names into new records. Rihanna returned to the main stage for the halftime show, which was a spectacle. However, the buzz is around the singer, as the NFL did not give her a dime for her performance. Despite that, the appearance is paying massive dividends for RiRi.

Rihanna’s Super Bowl halftime show featured her on an elevated platform. She wore red and held the display all by herself, with no special guests. Her 13-minute performance appeared to be influenced by Kanye West. While critique is imminent, it got tremendous applause for being among the best showings. Moreover, despite not receiving a single cent, she reaped enormous benefits.

RiRi’s soaring profits despite no pay for the dazzling halftime performance

After performing at the Super Bowl, Rihanna became the #1 most-streamed artist globally and added three million Instagram followers. Her halftime performance had a viewership of 118.7 million, five million more than the Super Bowl LVII game. Seventeen of her songs charted in the Top 40 on the music streaming service Spotify. Additionally, after her appearance, searches for Fenty Beauty increased up 833%.

During her performance, Rihanna used two seconds to promote her makeup line, Fenty Beauty. She dabbed her skin mid-show, and it worked a treat in terms of revenue and the search for her beauty empire. She also generated an intense buzz while flaunting her second baby bump.

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RiRi’s performance was among the best ones in recent history. But there might be confusion on what made her accept it after being in denial in the first place.

Rihanna reveals what changed her mind about the NFL

Rihanna in the Super Bowl halftime show was a close call in 2018. But it did not materialize over the Colin Kaepernick protests. However, five years later, she delivered a smashing performance. The singer now has the answers to the burning question.

The barbarian singer shared what made her change her mind. She mentioned, via British Vogue, “There’s still a lot of mending to be done in my eyes. But it’s powerful to break those doors and have representation at such a high, high level and a consistent level. Two Super Bowls back-to-back, you know, representing the urban community, globally. It is powerful.”

It is safe to say that instead of saying, “The NFL better have my money,” RiRi delivered the best, and it is already quadrupling its profits.

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