Sandwich giants Subway went all out in their new commercial to promote a host of new changes they brought about in their menu. As part of its ‘Eat Fresh Refersh’ campaign, the company has roped in a host of top sports stars such as tennis star Serena Williams, NFL legend Tom Brady, NBA sharpshooter Steph Curry and USWNT striker Megan Rapinoe.
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A star-studded cast, to say the least, the four are set to be the faces of the franchise as it looks to aggressively push a cleaner and healthier menu for its customers.
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After releasing two videos featuring Serena Williams and Curry, the brand dropped a new one featuring all four superstars. Subway figured that the perfect way to spread the word about their new menu would be by having star athletes endorse it. And they were not wrong.
Subway’s Chief Marketing Officer Carrie Walsh earlier spoke in detail about the campaign. He said that given the magnitude of changes being brought in, the company felt one spokesperson just wouldn’t be enough.
Steph Curry takes a jibe at Tom Brady in new Subway commercial
In the latest commercial launched by Subway as part of the series, Tom Brady, Steph Curry, Serena Williams and Megan Rapinoe all get together to highlight the new changes brought about by Subway.
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But what surprised many was seeing Tom Brady feature in the video. Brady, who follows a very strict lifestyle routine has previously stated that he has never stepped foot inside a Subway.
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TAMPA, FLORIDA – AUGUST 13: Tom Brady #12 of the Tampa Bay Buccaneers works out during training camp. The camp was held at AdventHealth Training Center in Tampa, Florida. (Photo by Mike Ehrmann/Getty Images)
His fitness routine is modelled in such a way that it cuts out junk food altogether. In his book ‘The TB12 Method’ he even goes as far as to refer to food companies as “chemical companies.”
Thus given Brady’s thoughts about the fast-food industry, even Steph Curry couldn’t help but poke some fun at Brady. While endorsing the franchise’s new Turkey Cali Fresh sub, Brady was asked by Curry whether he even consumes bread.
And the seven-time Super Bowl winner in typical nonchalant fashion responded – “Steph, it’s a commercial.” According to reports, more such commercials will be pumped out in the coming weeks as Subway looks to make sure the world knows about its brand new image.
