In a recent bid to appeal to youngsters and attract a larger audience, Washington Commanders have hired a social media correspondent to the team. In this forward-thinking strategy, a 19-year-old student is taking charge, with all the privileges to promote the team’s ideologies.

This is a first-of-its-kind initiative undertaken by any team. Moreover, this will help the franchise re-establish itself from a rocky past. This new correspondent is a popular influencer having prior experience in covering sports-related news and on-field activities of a football game.

Who is this new social media correspondent for the Washington Commanders?

The news was initially unveiled on the team’s official website, and ESPN’s NFL insider Adam Schefter revealed that a 19-year-old media influencer Katie Feeney will be the team’s first-ever “Social Media Correspondent.”

The partnership is believed to be the first of its kind in the NFL. Even though she is a college student, Feeney garners over 6.8 million followers on TikTok and 2.2 million followers on YouTube.

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Also, the youngster engages more than 800,000 followers on Instagram and Snapchat, making her a perfect fit for the role. Previously, Feeney worked with the Penn State football team, to provide social media content and thereby working for promoting other sports in the school.

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As soon as the news broke out, Feeney released a statement claiming that she is a lifelong Washington fan making the connection more natural in reality.

“Growing up in Maryland, my family and I have always been massive Washington football fans. I am so excited to become part of the Commanders’ family. This opportunity allows me to create content that combines my passion for storytelling and broadcast sports journalism. I can’t wait to get started” Feeney said in her statement.

Commanders officially welcome Fenny & look forward to rebuilding their brand value

Feeney’s appointment as the social media correspondent is a part of the club’s vision to rebuild the team. Earlier the club was accused of indulging in several misconducts leading to tarnishing their image in the sports industry.

However, a major revamp is taking place under the guidance of Dan Snyder. Recently, Washington Chief Creative & Digital Officer Will Misselbrook released a statement on the new appointment of a social media correspondent.

“We are excited to welcome Katie Feeney into our Burgundy & Gold family, as our first ever Commanders Social Media Correspondent. We are lucky to be joining forces as she becomes an extension of the Commander’s social media team. Katie provides a youthful perspective that will reach new eyes and ears and help cultivate the next generation of fans as we enter the inaugural season of the Washington Commanders” the statement read.

This significant move will help Fenney to film all the unopened doors covering the team on and off the field. This also includes Commanders’ draft day, rookie minicamp, media day, training camp, and home games in the 2022 season.

Her official stint will begin at the team’s annual draft-day party on Thursday, April 28, at FedEx Field. Well, it would be exciting to see how much success, will this new position bring to the team.

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