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“Where Was I Really Going?”: Tom Brady Questions His Own Iconic Gesture, Months After Announcing Official Retirement From NFL In a Hilarious New Commercial

Published 05/24/2023, 2:06 PM EDT

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Tom Brady, the legendary QB, redefined what excellence meant in the NFL. With 7 Super Bowl wins and 5 SB MVPs, Brady set the gold standard for greatness during his career. But since his retirement, the QB has ventured into the world of television. While his work on the field might be over, Brady’s presence off the field continues to prevail over the football world, with the QB featuring in a brand new commercial. 

Brady has kept himself busy since his retirement, as the QB has been featured in several advertisements as a brand ambassador to his several sponsorships. But his latest commercial with Hertz features Brady at his comedic best, with the QB diving into his introspective side to reveal a few lingering questions within himself. 

Tom Brady stars in brand new introspective commercial

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Brady’s appearance in the latest commercial for Hertz showcases a different side of the football star. In a series of ads that adopt the tone of a daytime talk show, Brady engages with Nigerian-American actress Yvonne Orji, who plays the role of the host. The commercial revolves around a spoof on Brady’s iconic catchphrase gesture, “Let’s Go,” which he would often use to pump up his teammates during his illustrious playing career. 

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In the commercial, Brady is seen leaning into his reflective side, questioning the true purpose behind his enthusiastic catchphrase. With a touch of self-parody, Brady humorously admits, “Every time I ran on the field, I would yell, ‘Let’s Go!!!’ But where was I really going? Sometimes I just want to rent a car and go. You know?”

With these lines, Brady playfully acknowledges the catchphrase’s impact. He also, perhaps, digs into a deep introspective place within himself, with his desire for simple, everyday experiencesHowever, this is not the NFL legend’s first shot at advertisements.

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Some of Brady’s top advertisement partnerships

Tom Brady has been flooding the football world with his partnerships with a myriad of companies. While his controversial deal with FTX left a bitter taste in the mouths of everyone involved, Brady has since found partners within a bunch of companies, Hertz being one of them. But that’s just the tip of the iceberg for Brady’s sponsorship deals. 

via Imago

The QB has also been a primary ambassador of ‘Under Armour’. Way before the brand landed the likes of Steph Curry, Brady was a part of the UA family. Apart from them, Brady has also been a loyal partner with UGG, the fashion brand, and the elite luxury car brand, Aston Martin. Especially with his multi-million partnership, and his charismatic dating life. off the field, it might be fair to call Brady Football’s James Bond. If anyone deserves the title of the gunslinging spy, who better than Tom Brady himself?

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Written by:

Armaan Gupta

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Armaan Gupta is an NFL Writer at EssentiallySports. He holds a Bachelor's degree in Mass Media and Communication from a prestigious university. Gupta's love for football spans different leagues, from NFL to College Football to XFL.
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Edited by:

Hitesh Nigam