Super Bowl game day is incomplete without the blaring commercials that etch themselves into the memory of those watching- whether they like it or not. One commercial that fans are very familiar with is the Burger King jingle that has been around for most of the season.

Surprisingly, the catchy tune got a night off. The NFL world didn’t hear a peep from the popular multinational fast-food chain during Super Bowl LVII. Instead, Burger King came up with a brilliant marketing strategy.

Burger King opted out of airing Super Bowl commercials

With millions watching the game, a commercial slot during Sunday night’s game costs a fortune and is heavily sought after. But for Burger King, the opportunity to make the most of the publicity they’ve been receiving in the last few months was too good to pass up. Additionally, they didn’t have to spend too much of a fortune.

Burger King offered customers a karaoke version of their popular tune, “Whopper Whopper” on TikTok and Spotify. But why would they change the iconic tune that has burned itself into their customers’ memories?

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The appearance of Burger King’s commercials at inopportune moments has become a running joke online. Over the last few months, social media users have made countless memes and remakes of the jingle. So this time around, the fast-food chain left it to the fans to make the jingle their own, since they could “do it better” anyway. The customer-centric approach, though creative, disappointed some fans.

The NFL world is disappointed

Burger King’s new commercial’s jingle includes the line, “We skipped the big game.” From the looks of it, fans watching the big game missed the familiar jingle they’re accustomed to hearing. But they could not deny the brilliant marketing strategy behind it.

One user remarked

Another fan found this move hilarious.

Another user called this move “clever”.

One fan dejectedly said,

Another user applauded Burger King’s strategic thinking.

The Super Bowl will continue to be a spectacle for elements apart from the game itself- like the halftime show, which apparently disappointed the fans this year. Perhaps that is why Burger King’s iconic jingle was dearly missed. The fast-food chain has managed to take the memes in stride and also stir conversation because of their absence. What do you think of the fast-food chain’s strategy? Let us know in the comments.

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