Novak Djokovic was seen sporting the logo of car manufacturer Peugeot for the Australian Open 2020 in his first-round match.
Interestingly, Novak was the brand ambassador of Peugeot from the year 2014-2017. Peugeot has roped in Novak to promote their move to electric. It is not clear yet whether the new deal is for a long term or only for a short duration.
The most interesting part of their partnership is the ad launched by Peugeot which showcases a young Novak Djokovic talking about his dreams in the world of tennis.
What Is So Unique About Novak Djokovic And Peugeot’s Ad Campaign?
In the ad, a 7-year-old Novak Djokovic is heard saying that one day he will become the number one tennis player. The Serb shared the video on his twitter account saying that even as a kid, he was far from boring.
— Novak Djokovic (@DjokerNole) January 20, 2020
Peugeot drew a parallel between its history and that of Novak Djokovic, whose promise is to offer an exciting and reassuring vision of the future. This is why the French manufacturer has moved to an electronic version that is helpful to the environment.
Peugeot appeared on the left sleeve of Novak Djokovic’s polo shirt. This was coupled with a patch that refers to the electric.
Peugeot is currently partnering with ATP until at least 2020. The particulars of its current deal with the Serbian star are not currently known to the world.
With Novak Djokovic’s assuring words on the environment, his association with Peugeot certainly makes for a compatible deal.
Talking about his exploits on the tennis court, Novak was able to go through Jan-Lennard Struff in the first round of the Australian Open 2020. In the next round, he is expected to face the winner of Tatsuma Ito and Prajnesh Gunneswaran.
For the time being, Novak is expected to have a smooth ride for the next few rounds.