It was in February 2025 when NikeSKIMS was first announced, with the joint logo and cryptic press release raising the hype. Now, the body-hugging collection of neutrally toned sportswear has hit the shelves. And one of the key figures highlighting the sportswear is Jordan Chiles. And mama Gina Chiles couldn’t have been anymore happier.

Well, it was nothing short of a proud moment for the Olympian’s mother. She took to Instagram and shared a few pictures in a carousel post. As expected, the pictures showed Jordan Chiles posing with her mother and father, Timothy Chiles Jr. And the background? It was indeed the posters where Chiles highlighted the flexible nature of NikeSKIMS. Gina proudly took to the caption and wrote, “So cool to see Jordan in stores. We were all cheesin’ HUGE! In awe of it all and so very grateful. ❤️”

Previously, Jordan Chiles reflected on the newly launched apparel through her Instagram profile and claimed, “I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like. That’s what this moment means to me.” Furthermore, the Olympic medalist claimed that even though she was an athlete, she loved fashion. She claimed, “It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that.”  

NikeSKIMS doesn’t just embody Jordan Chiles. It personifies every achiever who refuses to compromise. The passion project launched by Kim Kardashian has been garnering love from the likes of Serena Williams and 50 other athletes from the Nike family from all realms of sport, including NCAA Division 1’s volleyball sensation Madisen Skinner.

NikeSKIMS is also available online, with prices ranging from $38 to $148. With the promise to redefine women’s activewear without any compromise, Kim Kardashian, the co-founder and chief creative officer of the brand, has greatly hyped the product. But is this collaboration between US Gymnastics and Nike really helpful for the athletes? 

How does a partnership with Nike help US Gymnastics through Jordan Chiles? 

Things have been crystal clear since 2023, when Nike became the official Apparel and Footwear partner for the USA Gymnastics and the USA Gymnastics National Team. It was the largest partnership in the history of USA Gymnastics. And the CEO and president of USA Gymnastics, Li Li Leung, stated, “It allows us to deepen our holistic support for athletes and the gymnastics community as a whole.”

The support began at the grassroots level and continued to the international stage. Leung continued, “This partnership with Nike elevates the sport in new ways as we advance our core mission of building a community and culture of health, safety and excellence, where athletes can thrive in sport and in life.”

But do you know what Jordan Chiles had to say? She revealed that she had begun her journey in gymnastics when she was just six years old. And ever since then, she has been a fan of Nike. Of course, her excitement regarding the partnership was fairly high. She claimed, “These two organizations celebrate and empower girls and women in sport.” Explains the exclusive flowers she has been receiving from the company. 

With a specific focus on building a culture of belonging in the world of gymnastics, it was a move that was nothing short of lucrative for either party. But now, with Kim Kardashian partnering with athletes like Jordan Chiles, Serena Williams, Angel Reese, Sha’Carri Richardson, and 54 others, NikeSKIMS is all set to travel to new heights.

But do let us know what you think of the apparel if you’ve already tried it. And if you haven’t, what would motivate you to consider owning a part of this legacy?