Olivia Dunne has already done what very few college athletes manage to do: become the highest-paid woman athlete in college sports through NIL deals. And even after graduating Dunne hasn’t let go of that business savvy, as evidenced by her recent move.

On January 20, Olivia Dunne shared an Instagram story announcing that she had signed as a partner and brand ambassador with NoBull. The post was simple but emotional. Her caption read, “Proud to be partners! 🤝”

NoBull was founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer in Boston. The brand started as a training-focused athletic company.

But what made Dunne’s partnership stand out was the timing. NoBull just recently revealed her signing at the same moment it announced a new round of funding worth $50 million that valued the company at $1 billion overall.

It was the first round of funding since the brand was bought by Mike Repole, the entrepreneur behind Vitaminwater and BodyArmor, in 2023. Soon after, it was merged with Tom Brady’s TB12 wellness business.

Together, they are steering the brand beyond footwear and training apparel and into a new space called NoBull Nutrition, starting with products like protein and electrolytes.

As for Dunne, partnering with NoBull offers the chance to be a part of a rapidly growing and dynamic new company. Over the past year alone, Dunne has continued to expand her portfolio.

She signed with Secret Deodorant, partnered with Invisalign, and secured representation with Wasserman. Her earlier deals include Vuori, Crocs, American Eagle, Nautica, Passes, Motorola, and more. By any measure, Olivia Dunne has seen massive success at a young age. Still, there is one goal she has not yet fully achieved.

Olivia Dunne has achieved millions, but has yet to chase her biggest dream

Olivia Dunne’s net worth is around $6 million as per Parade.com… and she is only 23 years old. Yet Dunne has been clear that money and endorsements are not the end goal. Her real ambition is to start her own business.

“I would definitely like to have my own brand,” Dunne has said. “I would like to have my own thing, my own product one day. I’m not sure exactly what that is. Yes. Yeah, but I definitely feel like I can do something entrepreneurial, so I would like to have my own product.”  Now we are wondering what that business might be?

Well, Olivia Dunne did share it, in an interview with Steve Bertoni in 2023. She explained: “It can be anything, revolving around the libby brand, like may be some sort of merch, may be some sort of gymnastics product, it could be anything, fashion fitness or an app.’’

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While she hasn’t yet launched an independent business under her own name, she has already taken meaningful steps toward entrepreneurship. In late 2024, Dunne became a co-owner of the personal care brand W, founded by Jake Paul. She joined a team of owners, including Paul, MMA fighter Sean O’Malley, and Rubi Rose, giving her actual ownership in the company, not just a sponsorship.

For Olivia Dunne, this is just the beginning. She is building more than a career; she’s laying the foundation for a future where she owns her success, not just promotes it.