Simone Biles Steps Into WAG Season for Jonathan Owens as Gymnastics Break Rolls On

Simone Biles is savoring well-deserved downtime, hopping from one stunning vacation to another across the British Virgin Islands after her triumphant run at the 2024 Paris Olympics. Having led Team USA to gold glory, she’s now prioritizing family and standing strong by her husband, Jonathan Owens, and for the Chicago Bears. Taking a step back from gymnastics this year—skipping all competitions—Simone hasn’t missed a beat cheering on Jonathan as the NFL season kicks off.

After returning from her girls’ trip, she made a quick stop in Chicago on August 5 to support her husband, who was busy preparing for the upcoming football season. She wasted no time and immediately headed to the Windy City to attend the Chicago Bears’ annual Family Fest event at Soldier Field. While there, she shared several snaps of the Chicago skyline, the event, and her new apartment near the high-rise building.

After her brief stint in the Windy City, Simone Biles returned to Texas to spend time with her family. Now, again, she is back in Chicago to support her husband. Taking to her Instagram handle, the seven-time Olympic gold medalist uploaded several stories. The first showed Jonathan Owens himself walking towards her, with a caption that read, “Fresh.”

Then, in another story, she shared a photo of the entire Soldier Field where the Chicago Bears and Miami Dolphins tied in the first game of the 2025 preseason. In the end, she uploaded one of her photos in the same stadium, indicating that, along with the pre-season, the WAG season has also begun.

Just a quick fact check: In the NFL world, ‘WAGs’ — the wives and girlfriends of football stars — are known for their dazzling lifestyles and the spotlight they shine in, especially as the season heats up. And now, the WAG season is in full swing. But how did this WAG season start, and how did it gain prominence in the US?

Taylor Swift and Simone Biles started the WAG season in the US

WAG season was popular in UK soccer, but it has been gaining prominence in the US as well, thanks to Taylor Swift and Simone Biles. Both became the unofficial starters of the NFL’s WAG season in the United States, transforming what was once a background role into a central part of the sport’s story.

Taylor Swift’s back-to-back high-profile appearances at the Kansas City Chiefs game, her signature pre-game rituals, and her animated celebrations, all of this has drawn millions of eyes towards the league. Her presence has marked a new era in how the NFL is covered.

And Swift has not been alone in this endeavor, as Simone Biles also played her part. Being the most decorated gymnast in history, Biles has supported her husband, Jonathan Owens, on various occasions, drawing additional attention to the sport. Together, they’ve set the tone for a WAG era where celebrity culture, elite sports, and football intersect, but will it carry on as it is, like soccer in Europe, or will it die down? What do you think?