Allyson Felix Announces New Fashion Line Collaboration Following Tokyo Olympics 2020 Success

Allyson Felix has been making the headlines for nearly 20 years and doesn’t seem anywhere close to stopping even after competing in what she revealed was her final Olympic Games. The American, a role model to many of the current track stars and also the future, has her future already planned out. 

The 7-time Olympic gold medallist recently announced a collaboration with Athleta for a fashion line. The products released in this include sweatshirts and pants along with tights centered around training. Although the range of colors currently available is limited, they are sure to increase in the coming weeks. You can shop for the ‘Allyson Felix + Athleta’ collection here. 

Sydney McLaughlin, who won the Olympic gold in the women’s 400m hurdles at the Tokyo Olympics and was Felix’s partner in the 4x400m hurdles race, also announced a collaboration with sponsor New Balance earlier this week. 

These involve sportswear along with lifestyle accessories, based on the athlete’s own outlook. US Olympic legend Justin Gatlin also announced a new wristwatch collaboration which turned a lot of heads.

Allyson Felix has been making her mark on the fashion world

Allyson Felix has been pushing her way into the fashion world for quite some time now. Earlier this year, she debuted her own brand called ‘Saysh’ at the Olympic trials in Eugene, Oregon. She also became the first athlete in history to compete and win gold in the Olympics wearing self-branded spikes. 

Although spikes are not available yet on the official website of Saysh, Felix already has lifestyle sneakers in the market of various sizes. The demand for these shoes increased as the year got better for her, not only winning gold in her final Olympic event but also becoming the most decorated track and field athlete in US history.

Saysh’s primary focus as of this moment is footwear. The brand will not move into more clothing accessories this year, which leaves space for other collaborations such as the one with Athleta. Needless to say, Allyson Felix has a lot to keep her occupied, be it the tracks or her venture into the fashion market. 

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