“Be the First You”- Sydney McLaughlin Explains the Message Behind Her New Balance Fashion Line After Tokyo Olympics 2020

Published 08/17/2021, 2:22 PM EDT


Sydney McLaughlin took Tokyo by storm, winning gold in both events that she participated in. The American ran a new world record timing to win gold in the women’s 400m hurdles event, bursting out into the scene like never before. While the world was still talking about her, she teamed up with Dalilah Muhammad, Allyson Felix, and Athing Mu to dominate the women’s 4x400m relay race as well. 

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She came home with two Olympic gold medals, living up to expectations and certainly establishing herself in the track and field scene. While most athletes have already begun preparations for future races such as the Prefontaine Classic, Mclaughlin has used the break to work in other areas.

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In recent posts on social media, New Balance announced a collaboration with Sydney McLaughlin on a new clothing line. The brand that sponsors her decided it was the right time to tap into this popular choice and has already released clothes and other accessories as part of the McLaughlin collaboration. 

New Balance x Sydney McLaughlin has also claimed that the athlete herself was involved in the “design, fit and styling processes of each piece in the collection”.

“I feel like this collection is filled with inspiration from my personal style and things that I like to wear,” McLaughlin told HollywoodLife.com. “And it’s been important for me kind of showcase who I am as a person and as an athlete.”

“One of the main messages of the New Balance x Sydney Signature Collection is the ‘be the first you,’ and I think it does a very good job at showing who I am.”

Sydney McLaughlin highlights her own outlook through the line

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Sydney McLaughlin became the first woman in history to break the 52 second limit in the 400m hurdles race. Her timing of 51.46 seconds won her the gold and a new world record. She was followed by Dalilah Muhammad who ran a personal best, also breaking the record at 51.58 seconds. 

Now, as an Olympic hero, McLaughlin aims to put forth her outlook on life through this collection. “Many of the design elements reflect my growth as an athlete but more importantly as a human being,” she said. “And I hope these looks inspire others to search inwards and show up as the best version of themselves.” 

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New Balance x Sydney McLaughlin is already available on the New Balance website and Amazon in various sizes and preferences. 

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Luke Dias

1547 articles

Luke Dias is a senior WWE and AEW author at EssentiallySports, having published more than 1000 articles on professional wrestling. Having completed courses in Advanced Writing from the University of California and Media and Ethics from the University of Amsterdam, Luke is currently pursuing an undergraduate degree in Journalism from Xavier’s College. His tremendous knowledge of WWE history enables him to make past connections, adding depth to the articles.

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