Allyson Felix Becomes First Athlete Ever to Win Gold With Self-Branded Spikes at Tokyo Olympics 2020

Published 08/07/2021, 10:58 AM EDT
Jun 20, 2021; Eugene, OR, USA; Allyson Felix takes a victory lap after placing second in the women’s 400m during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports


Allyson Felix made history by becoming the most decorated track and field athlete in United States history, surpassing Carl Lewis’s total of 10 medals. At the age of 35, Felix took part in two events and won a medal in both. 

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In the women’s 400m finals, she came third and tied his records. The American clocked 49,46 seconds, securing the bronze medal and achieving a significant milestone. Not only did Allyson Felix add to her already illustrious medal tally, but she also became the first athlete to win a medal wearing self-branded spikes. 

At the Track and Field trials in Eugene, Oregon, Felix debuted her own brand Saysh through her spikes, and the lifestyle-based company has grown famous since then. As a lifestyle brand, Saysh aims at empowerment.

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EUGENE, OREGON – JUNE 20: Allyson Felix celebrates with her daughter Camryn after finishing second in the Women’s 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team Trials at Hayward Field on June 20, 2021 in Eugene, Oregon. (Photo by Patrick Smith/Getty Images)

Allyson Felix won Gold and Br0nze at Tokyo

Felix clocked the best time since her pregnancy to win the bronze, making more than just a statement. However, that was not all for the Track legend. Earlier today, she won the gold medal as part of the women’s 4x400m relay team that took home the win. 

Tokyo 2020 Olympics – Athletics – Women’s 400m – Semifinal – Olympic Stadium, Tokyo, Japan – August 4, 2021. Allyson Felix of the United States before competing in semifinal 3 REUTERS/Aleksandra Szmigiel

The team clocked a season’s best timing of 3:16.85 to win gold, making Allyson Felix the first and only athlete to win gold wearing self-branded spikes. She has certainly managed to make herself more than just a legend in Tokyo and aims to go further.

After a contractual fallout with Nike, Felix decided to start her own venture rather than sifting with another major brand. With no sponsor, she began Satch which is set to grow even further after her return from Tokyo with a gold and bronze medal. 

Tokyo 2020 Olympics – Athletics – Women’s 400m – Medal Ceremony – Olympic Stadium, Tokyo, Japan – August 6, 2021. Bronze medallist Allyson Felix of the United States on the podium. REUTERS/Hannah Mckay
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Felix has done the impossible during these Olympics

She is also now the most decorated track and field athlete in United States history, overtaking Carl Lewis’ tally of 10 medals to her 11. Although she has not said much of her retirement, this is likely be her last Olympic Games, having debuted in 2004 at Athens. 

Tokyo 2020 Olympics – Athletics – Women’s 400m – Semifinal – Olympic Stadium, Tokyo, Japan – August 4, 2021. Allyson Felix of the United States reacts in Semifinal 3 REUTERS/Lucy Nicholson

Allyson Felix is a role model to younger American athletes, being the most consistent athlete over the last 20 years. This time, the Olympic Games were far more special to her. Felix had a near-death pregnancy experience in 2019 that nearly ended her athletics career. 

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She worked her way back through this adversity and is now back where she belongs. The American will return home yet again with gold, having proved herself for the last time. 

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Luke Dias

1547 articles

Luke Dias is a senior WWE and AEW author at EssentiallySports, having published more than 1000 articles on professional wrestling. Having completed courses in Advanced Writing from the University of California and Media and Ethics from the University of Amsterdam, Luke is currently pursuing an undergraduate degree in Journalism from Xavier’s College. His tremendous knowledge of WWE history enables him to make past connections, adding depth to the articles.

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