Sky Brown, a thirteen-year-old skateboarding prodigy and surfer, is the youngest athlete to ever represent Team GB. Under normal circumstances, she would have all her family, friends, and fans to support her.? This year, however, there are no spectators, and they kept the entourage of all the athletes to a bare minimum owing to the safety precautions amid the pandemic. Samsung is helping young athletes like Sky stay in touch and connect with her family during the Tokyo Olympics.
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All 17,000 Olympic and Paralympic competitors arriving in Tokyo are provided with smartphones on behalf of Samsung.
“Sports are inherently emotional?you’re cheering, celebrating wins, grieving loses with each other and with athletes,” Marcelo Padoca, executive idea director at The Community, says Muse. “But this year we can’t all be together. So, the spot is a story about people being brought together over great distances by Samsung, giving them the experience that’s just like being at the Games in person.”?
“We wanted to show that we’ll all be together, even though we’re apart,” Padoca says.
Such notions are part of sport and part of the Olympic Games. This presents Samsung in the best possible light and helps reach younger audiences.?
Athletes like Sky Brown, participating in one of the new Olympic sports, skateboarding help appeal to a youthful and often hard to reach demographic.
Sky Brown is the one to watch out for at the Tokyo Olympics
She is the youngest professional skateboarder in the world; she represents Team GB at the Tokyo Olympics 2020. Nike sponsors Brown, which also makes her the youngest Nike-sponsored athlete in the world.
Age is clearly not a concern for Sky Brown, she became a professional athlete at the age of 10. In 2019, she came third at the World Skateboarding Championship. Sky became the first female to land a front side 540 at the X Games, she finished fifth in the event.?
Most recently, she came third at the 2020 Park World Skateboarding Championships in Brazil.
All of us have to wait and watch to see how Sky performs at her very first Olympics. Are you rooting for this 13-year-old skateboarding prodigy? Let us know your thoughts.
