For the ones even remotely following the Paris Olympics, Tara Davis-Woodhall and Hunter Woodhall are household names. Reaching the pinnacle of track and field, the duo gave some serious couple goals when they clinched the Olympic and Paralympic gold medals. The couple had a fair share of adversities to deal with on their way to success. The long jumper had to struggle with depression and body image issues, whereas Hunter Woodhall had to deal with bullying growing up. But now, they seem unstoppable and just like that, they have hit another major career milestone. 

In a recent announcement, the Woodhalls took to their Instagram to drop big news. Both the track athletes have now been signed with NIKE! Clad in white and purple NIKE outfits, both Tara and Hunter looked quite chic, flaunting their athletic torsos. Meanwhile, the expression on their faces also told a tale as they seemed utterly happy to have landed the deal. “LA28 starts here” commented Hunter Woodhall, clearly emphasizing the long-term goals of the couple of which Nike shall play a huge role. 

However, NIKE has not yet confirmed the details of the deal. But surely, joining the list of the coveted NIKE athletes would do them a world of good. Speaking about what innovations NIKE might bring to the sport, in an exclusive interview with Well And Good, Hunter stated that he flew to the NIKE headquarters to discuss plans with the innovation team. But to his surprise, the Paralympian saw that the team was already planning to incorporate advanced innovations for the betterment of the parasport.

Now, this will be music to Hunter’s ears. Right in his childhood, Hunter had his legs amputated. However, riding on pure resilience and determination, the Paralympic champion decided to opt for a prosthetic leg to become a world champion. Yet, he did have his problems. In the Para World Championships a couple of years back, Hunter was unable to take part. The reason? Well, a malfunctioning prosthetic. Thus, by teaming up with NIKE, the track sensation will find it easier to negate the complications with the help of advanced tech. Meanwhile, both Hunter Woodhall and Tara Davis-Woodhall had a lot to say after being roped in by NIKE.

Woodhalls find Nike by their side in the pursuit of greatness

Tara Davis-Woodhall and Hunter Woodhall are no strangers to breaking boundaries. Now, with a new partnership under Nike’s powerful banner, the elite duo is aiming even higher — and they’re bringing their mindset of progress and impact with them.

For Davis-Woodhall, the move is more than just a career boost — it’s a statement. “Nike is more than a sponsor: It’s a partner in creating change for women in sport,” she says, citing the brand’s commitment to innovation, athlete support, and growing the game for the next generation. Her focus is crystal clear. That is to elevate her performance while making a meaningful impact. “I’m always searching for ways to level up my performance and make a lasting impact on the track and field community,” she adds, highlighting the personal mission she’s bringing to this collaboration.

Hunter, a trailblazer in Paralympic sprinting, shares that drive. “One of the things that immediately attracted me to Nike is a shared mindset rooted in the idea that better is never good enough,” he explains. For him, the partnership is about relentless pursuit — of speed, of progress, of innovation. It’s that hunger for evolution, both on and off the track, that fuels their excitement and signals a powerful new chapter in their careers.