Sha’Carri Richardson is at it again, keeping us all on the edge of our seats! After absolutely owning the 2025 Met Gala in New York, the 25-year-old sprinter showed us she’s not just fast on the track—she’s got style for days. Rocking a lavender lace bodice and a butter-yellow Valentino gown, she swapped her usual race kit for something show-stopping. Her hair was adorned with 14 yellow bows, and her colorful nails and chunky jewelry by Alex Moss added that extra pop. Honestly, she could’ve raced down the red carpet, and we’d still be talking about it! But there’s more the track and field sensation has in store for us!

Just a day after serving looks at the Gala, Sha’Carri hit us with a cryptic Instagram video that’s got everyone guessing. It kicks off with a fierce close-up of her eyes, then teases us with footage from her epic 2023 World Championship win, followed by a workout session. And then—bam—she drops the bomb: “Wake up” and “Something big is coming May 8.” Her caption, “Wake up to a better way—tune in to @whoop tomorrow at 10am ET ⚡,” has us all hooked and wondering what she’s about to drop next.

Now, if you haven’t heard of Whoop, it’s a fitness tracker company that’s all about helping athletes optimize their performance. They track everything from strain to recovery to sleep, and Sha’Carri Richardson’s been working with them since late 2024. So, what’s going down on May 8? We’re all on pins and needles waiting to find out. While details remain scarce, speculation is rife that it could be the launch of the Whoop 5.0, a significant upgrade to their fitness tracker. The timing aligns perfectly with Sha’Carri’s cryptic post, leading many to believe that she might be unveiling a new collaboration or feature in conjunction with the announcement.

As always, Sha’Carri’s keeping us guessing with her cryptic posts, and honestly, we wouldn’t have it any other way! But this isn’t the first time she’s used a cryptic message to convey her messages.

Sha’Carri Richardson is rising above the track to build a powerful brand

Sha’Carri Richardson has really made a name for herself, not just on the track but off it, too. She’s locked down major brand deals with big names like Nike, Sprite, Beats by Dre, and Whoop. Known for her bold personality and never-shying-away-from-a-challenge attitude, Sha’Carri inked a multi-million dollar deal with Nike, which includes her own collaborations like the Air Superfly shoe and even a spot in the “Winning Isn’t For Everyone” Super Bowl ad. In 2024, she made history as the first female athlete to join Sprite’s iconic “Obey Your Thirst” campaign, while also teaming up with brands like Oikos, Olay, Jacquemus, and Powerade, constantly expanding her portfolio.

Though she’s usually pretty transparent about her partnerships, Sha’Carri has stirred the pot a few times with some cryptic social media posts. After receiving mixed reactions to her Nike collaboration, she posted a message on Instagram saying, “Win Lose Draw But always get back up. A true winner,” which seemed like her way of addressing the haters without saying too much. But overall, she has kept it authentic with her followers by embracing her partnerships while expanding her brand.

The estimated range of Sha’Carri Richardson’s net worth in 2025 falls between $4 million and $6 million. Her athletic accomplishments drive her net worth, including her gold medal from the 2023 World Championships and silver in the 100m at the Paris Olympics. Her approach to business partnerships and her business acumen contribute to her $4-6 million net worth while demonstrating she brings both speed on the track and shrewdness off it.