If you caught Grant Holloway tearing up the track at the 2025 adidas Atlanta City Games last weekend, you probably noticed two things: his blazing speed over the 110m hurdles and those sleek black-and-gold spikes flashing under the Georgia sun. Fresh off his Paris 2024 Olympic gold medal win, Holloway’s been on a victory lap—but his shoes? They’re the real MVPs behind his consistency. Let’s break down everything about Holloway’s spike deals, from brand loyalty to custom tech.

Who is Grant Holloway’s Official Shoe Sponsor?

Since turning pro in 2019, Grant Holloway’s been repping the Three Stripes. Yep, he’s Team Adidas through and through. The partnership isn’t just about logos—Adidas has been his ride-or-die through three World Championships, an Olympic gold, and that insane undefeated indoor hurdles streak (dating back to *2014*!).

At the Paris Olympics, Holloway rocked the Adidas Y-3 Adizero Prime SP3 Strung spikes—the same lightweight, carbon-plated beasts Noah Lyles wore to dominate the 100m. These aren’t your average kicks. Designed for explosive starts and razor-sharp turns, the SP3s feature a “Strung” upper (think: precision-engineered threads for a sock-like fit) and a stiff carbon fiber plate to slingshot him off the blocks. After clinching gold in Paris, he straight-up credited the spikes: “These shoes carried me to victory.”

Fast forward to Atlanta 2025, and he’s still loyally stomping hurdles in Adidas gear. No surprise—the brand’s invested heavily in his legacy, even naming a high school invitational after him (more on that later).

How Much Was Grant Holloway’s Adidas Shoe Deal Worth?

Okay, let’s talk money. Adidas hasn’t dropped exact numbers, but Holloway’s deal is definitely elite-tier. For context:

• Noah Lyles reportedly signed a seven-figure extension with Adidas in 2023.
• Olympic gold medalists in track often land deals worth 500K–1 M+ annually, plus bonuses for medals and records.

Holloway’s resume speaks for itself:

• 2024 Olympic gold (110m hurdles)
• 3x World Champion (2019, 2022, 2023)
• Undefeated in indoor hurdles since 2014 (that’s 11 years of dominance!)

Add his social media clout (1.2M Instagram followers) and marketability as a charismatic, record-breaking athlete, and it’s safe to say Adidas isn’t cutting corners. Industry insiders speculate his deal includes performance bonuses, signature merch opportunities, and appearances, like his recent promo for the Atlanta City Games.

Are Grant Holloway’s Shoes Custom Made by Adidas?

Short answer: Yes, but not entirely from scratch. While the Y-3 Adizero Prime SP3 is a mass-produced model, Adidas tweaks Holloway’s pairs to match his biomechanics. Think:

• Personalized fit: Adjusted toe box width and heel lockdown to handle his 6’2”, 190lb frame.
• Weight reduction: Shaving grams off the sole for faster clearance over hurdles.
• Colorway exclusivity: His Paris 2024 gold-medal spikes had a custom metallic gold finish—way flashier than the standard black/white.

But here’s the kicker: Holloway’s spikes aren’t radically different from what you’d buy. Adidas focuses on subtle optimizations rather than full reboots. As he told Citius Mag in 2024: “It’s about trust. I know these shoes, they know me. Why mess with perfection?

Grant Holloway’s spikes are more than just footwear—they’re a symbol of partnership. Adidas gives him the tech to fly; he gives them golden moments. And with Tokyo 2025 on the horizon, you can bet those Y-3s will keep turning hurdles into history. Catch him at the next meet… if you can keep up!