ONE Championship Inks Exclusive Deal With Sky Sports to Broadcast Live ONE Events in the UK and Ireland
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ONE Championship’s massive reach just got bigger with its latest broadcast partnership.
The world’s largest martial arts organization announced that it has inked an exclusive deal with Sky Sports, Europe’s leading sports broadcaster, to air ONE events and ancillary programming on its television and digital platforms across the United Kingdom and Ireland.
Chatri Sityodtong is all excited about the latest deal
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The upcoming ONE Fight Night 18: Superlek vs. Mahmoudi on U.S. primetime on Friday, January 13, will be the first event of the deal.
Sky Sports provides its customers with an unrivaled volume of Premier League and EFL, alongside Formula 1, cricket, golf, rugby league, tennis, and much more.
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With the addition of ONE to its offerings, fans will get the chance to watch world-class athletes representing over 80 countries competing in MMA, Muay Thai, kickboxing, and submission grappling.
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ONE Chairman and CEO Chatri Sityodtong was excited to announce the partnership this week, as he shared the news on his social media.
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“For years, our UK fans have been clamoring for ONE to be broadcast on one of the region’s major networks. Today, I’m excited to announce a new partnership with Sky Sports, the premier broadcaster for live sports in the UK and one of the most well-known sports networks in the world. This deal marks an important milestone for the celebration of martial arts and the continued expansion of ONE Championship’s global footprint,” Sityodtong said.
A partnership that will help reach a wider audience
Helen Falkus, Sky Sports Director of Multi Sports, echoed the ONE co-founder’s thought, saying:
“We’re pleased to partner with ONE Championship to bring their full range of martial arts to Sky Sports for the first time. We hope to bring new fans to the world-class competitive formats on our channels, as well as reach new audiences for Sky.”
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The deal comes at an exciting time for the promotion. After a banner year that saw it mount the most number of events in a calendar year it ever has and make its debut in the United States, the Asia-based organization looks set for another monumental year in 2024.
Thus far, ONE has confirmed its return to Japan with ONE 165: Rodtang vs. Takeru on January 28, ONE 166 in Qatar on March 1, and a planned return to the U.S.
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Sityodtong has also hinted at the possibility of mounting an event in Britain, though no further details have been revealed.
Edited by:
Abhishek Kumar Das