World No.4 Daniil Medvedev will be one of the strongest contenders for the upcoming 2021 Australian Open. Medvedev ended the 2020 season on a 10-match winning streak by winning back-to-back titles at the Paris Masters and ATP World Tour Finals. Off the court, Medvedev’s popularity has surged over the years and the tennis star has signed multiple big sponsorship deals.

BMW renews deal with Daniil Medvedev

Probably the biggest endorsement signed by Medvedev was with BMW Russia back in 2019. Recently, BMW has extended its contract with Medvedev and announced the continuation of their partnership on their official Twitter account. The CEO of the BMW Group Russia, Stefan Teuchert, believes Medvedev embodies the right qualities which blend with the spirit of the brand.

“Daniil Medvedev is an outstanding athlete. His determination, perfectionism, and speed on the tennis court go well with the spirit of BMW M,” said Teuchert.

The 2019 US Open finalist will promote the BMW M in a series of campaigns. As of now, the financial details of the contract haven’t been disclosed in public. Medvedev is also a brand ambassador of sportswear brand, Lacoste and global sports equipment manufacturer Tecnifibre, which sponsors his tennis racquets.

A winner of 9 ATP titles, Medvedev uploaded an Instagram post to share the news of the partnership with BMW with his fans.

With the Australian Open just a few weeks away, Medvedev will aim to win his first Grand Slam title. Since his debut at the Australian Open in 2017, Medvedev has failed to move past the fourth round. Last year at Melbourne Park, he lost to Stan Wawrinka in the fourth round in an epic five-set thriller.

But having defeated Rafael Nadal, Novak Djokovic, and Dominic Thiem en route to his title victory at the 2020 season-ending championships, Medvedev displayed his ability to beat the best players consistently.