The Call Of Duty League 2020 Championship Weekend starts today. Just yesterday, the news of Dallas Empire and Post Malone teaming up dropped. Post Malone is now an official partner of Envy Gaming and has taken an equity stake in Empire’s parent organization, the percentage of which is yet undisclosed. The pop star took to Twitter to announce his move to the Esports community.
Post Malone and Envy Gaming both hail from Texas. Established in 2007, Envy has several teams in Esports and is especially famous for its Overwatch and Call Of Duty rosters. In fact, Dallas Empire is one of the four finalist teams at the Championship Weekend of the Call Of Duty League.
Post Malone is a rigorous gamer himself and has previously live-streamed PlayerUnknown Battleground on Twitch. Speaking about his decision in a recent interview, Malone said, “I grew up in Texas and I’ve been gaming my whole life, so this just really felt right, I have always wanted to be a part of bringing gaming into the professional sports world, so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
To make this unique tie-up happen, owner Mike Rufail and Post Malone seemed to have met together first.
The newly appointed CEO, Andy Rymer thinks this is a very positive move by the company. He said, “Post Malone is a cultural icon who brings a massive fan following to everything that he does, whether it’s music, entertainment, or gaming.” Rymer also claimed that Malone would be kept in the loop of the initiatives that Envy plans of undertaking in the months ahead.
Of late, a good number of celebrities have been investing in Esports. The FaZe clan recently welcomed NBA star, Ben Simmons. FaZe is the basketball icon’s latest investment. Previously, Offset and Lil Yatchy had also invested in FaZe. Popstar Drake earned himself a spot on this growing list a while ago when he became the co-owner of 100 Thieves.
Malone is a streamer himself and this move will aid in bringing the worlds of popular music and gaming closer. Malone is yet to give any more statements. Gamers will undoubtedly live in the hope that he soon goes live on Twitch and reveals his Esports plans.