Ralph Lauren Unveils Team USA’s Hi-Tech Tokyo Olympics 2020 Opening Ceremony Uniform

Published 07/14/2021, 6:31 AM EDT
RIO DE JANEIRO, BRAZIL – AUGUST 05: Michael Phelps of the United States carries the flag during the Opening Ceremony of the Rio 2016 Olympic Games at Maracana Stadium on August 5, 2016 in Rio de Janeiro, Brazil. (Photo by Cameron Spencer/Getty Images)


American fashion brand, Ralph Lauren recently unveiled the opening ceremony uniforms for the Team USA athletes at Tokyo Olympics 2020. It has the usual classy uniforms that the 613 athletes will wear, however, Ralph Lauren has made use of technology to help the athletes.

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Flag bearer Michael Phelps of the United States leads the U.S. Olympic Team during the Opening Ceremony of the Rio 2016 Olympic Games at Maracana Stadium on August 5, 2016 in Rio de Janeiro, Brazil. (Photo by Paul Gilham/Getty Images)

While many nations experiment with their opening ceremony uniforms, USA doesn’t change much. With a more classy look, the flag bearers will be wearing a white denim jacket with the US Olympics logo at the back, whereas the other athletes will be wearing a navy blue blazer, striped shirt, and printed scarf. The Ralph Lauren logo is on the left whereas the US Olympics logo on the right.

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“We had a conversation with the Olympic Committee several years ago. And they made it clear that they wanted our athletes to dress up and be ambassadors, but since Japan is one of the technology centers of the world, [they asked] ‘What kind of fun surprises can we bring?’” David Lauren, brand executive said.

What is the special technology in the Tokyo Olympics 2020 opening ceremony jackets?

Now Tokyo Olympics 2020 will be the hottest Olympics ever. Temperatures are expected to rise above 95 degrees Fahrenheit and humidity levels constantly over 75 percent. Hence Ralph Lauren has used technology to keep the athletes cooler. ‘Ralph Lauren Cooling’ is a device at the back of the jackets that will help athletes in the Japanese heat. It is a self-regulating temperature cooling device that senses the skin temperature. If the skin temperature rises then the device will give a shot of cool air at the lower neck area.

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“It’s the one spot on your body where your brain senses it and it begins to cool your body. It helps you sweat less and your body will feel more like it’s 70 to 75 degrees even if it’s 90 degrees. The cooling jacket was really to tell a bigger story about American ingenuity and leadership,” he said.

This device will only be fitted in the jackets of the flag bearers. The other athletes can have the device working on their blazers after the Olympic Games ends. All the uniforms are made in the US and are made of sustainable items.

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Bhavishya Mittal

1226 articles

Bhavishya Mittal is a tennis author for EssentiallySports, who is currently pursuing his Bachelor's degree in Journalism from Manipal University. A former sports editor for The Manipal Journal, Bhavishya has also worked for The New Indian Express. He has a keen eye for many sports but he is a particularly ardent follower of tennis, with a zest to create riveting articles on the ever-evolving sport.

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