“Really Organized with My Time”: Serena Williams Reveals How She Manages Tennis and Business

Published 12/19/2020, 7:00 AM EST
Serena Williams of the United States celebrates winning her Ladies’ Singles Quarter-Finals match against Camila Giorgi of Italy on day eight of the Wimbledon Lawn Tennis Championships at All England Lawn Tennis and Croquet Club on July 10, 2018 in London, England. (Photo by Julian Finney/Getty Images)


In this wonderful sport of tennis, Serena Williams has conquered all feats. The American has carried the flag of her nation high. The former World No. 1 has been at 23 grand slams since her win at the Australian Open in 2017. She’s only one major short of equalling the great Margaret Court’s record. 

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Along with her successful career on the tennis court, Serena has enjoyed a fair amount of accomplishments outside the court too. In 2019, Williams launched her fashion brand, ‘S by Serena’. It was initially inspired by the 1990s streetwear. It’s a noteworthy fact that she can manage her busy schedule between playing tennis and handling the business simultaneously. 

Serena Williams of The United States celebrates victory during the Ladies Singles second round match against Christina McHale of the United States on day five of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 1, 2016 in London, England. (Photo by Clive Brunskill/Getty Images)

Serena Williams excels in time management

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Serena enjoys multi-tasking. When she is training for tournaments, she’ll grind it out on the court from 9 a.m. until 1 p.m. During that window, everyone around her knows she’s off-limits. Serena said, “Morning time is tennis time and afternoon time is business time. I’m really, really organized with my time.”

Over the years, Williams has won slams at all the events, a record multiple times. She along with her sister Venus has held the top rankings in singles and doubles, both. Amongst all the current players, Williams is the only active player with the most number of grand slams in singles, doubles, and mixed doubles categories. 

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DIVE DEEPER

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Serena has been in the public eye right from her teens. Over the years, people have literally seen her transform according to the various stages of life. She has been involved in controversies during matches, arguments with umpires, breaking records, and setting them. Williams has now entered another chapter in her life – motherhood. 

To have Serena back at the Australian Open next year will surely excite fans. 

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Rohan Kollare

738 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

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