Serena Williams and Rafael Nadal in Top-10 of Social Media Rich List of Sports Superstars

Published 04/07/2021, 5:30 PM EDT
Tennis – Australian Open – Melbourne Park, Melbourne, Australia, February 18, 2021 Serena Williams of the U.S. in action during her semi final match against Japan’s Naomi Osaka REUTERS/Asanka Brendon Ratnayake

It’s no secret that the fandom around some of the world’s greatest sports stars, including tennis ace Rafael Nadal and ‘Queen of Slams’ Serena Williams, also extends to their social media handles.


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And, most modern-day sporting heroes are not only aware of their social media following but also know how to cash in on it, quite literally.

Serena Williams earns a cool $62,115.25 for every social media post that she puts out


Article continues below this ad has come out with a list of sports superstars who earn handsomely for every post that goes up on their social media handles. And the 23-time Grand Slam champion is No.7 in the social media-rich list from the world of sports.

The 39-year-old, who suffered a heartbreaking loss to eventual champion Naomi Osaka in the semifinals of this year’s Australian Open, rakes in a cool $62,115.25.

The American has over 13 million followers on Instagram.

Super active on her social media handles, Serena keeps sharing images and clips from her travel diaries as well as adorable moments at home with daughter Alexis Olympia.

Rafael Nadal, who has 10.5 Instagram followers, rakes in $50,468.64 per post

Nadal, who clinched a record 13th French Open title last year, equaling old foe Roger Federer’s career Grand Slam count of 20, is no slouch when it comes to social media followers.

The Spaniard is ninth on the list, earning $50,468.64 for every new social media post.

One of the most admired sports stars going around, Nadal has 10.5 million Instagram followers, comfortably more than Federer’s 8.1 million followers.

LONDON, ENGLAND – JULY 12: Rafael Nadal of Spain reacts in his Men’s Singles semi-final match against Roger Federer of Switzerland during Day eleven of The Championships – Wimbledon 2019 at All England Lawn Tennis and Croquet Club on July 12, 2019, in London, England. (Photo by Shaun Botterill/Getty Images)

A stunning collapse after going two sets up in his semi-final clash against World No.5 Stefanos Tsitsipas saw him hurtling to a defeat in an absorbing five-setter. Though he hasn’t featured in any Tour events since, he will return at the Monte Carlo Masters with an eye on a successful title defense at Roland-Garros.


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The list is topped by modern-day soccer great Cristiano Ronaldo, who earns an eye-popping $1,247,157 per social media post. The Portugal and Juventus forward has 274 million followers on Instagram.

His arch Argentinian rival Lionel Messi, who is nicknamed ‘The Flea’ for his unbelievable dribbling skills, is at No.2 in the list raking in $873,495 per post on his social media handles.


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The Argentina and Barcelona marksman has 195 million Instagram followers.


Priyabrata Chowdhury

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Priyabrata Chowdhury is a tennis author for EssentiallySports. He has been a print journalist for a decade, producing news pages for leading national dailies such as the Hindustan Times and The New Indian Express. His passion for sports eventually drove him to tennis writing.