Since 2019, Roger Federer has been closely working with a Swiss sneaker brand ‘On’. In fact, Federer bought a stake in the company and has launched his own lineup of sneakers over the last year.

It started with the launch of ‘THE ROGER Centre Court’ sneaker, a shoe possessing a minimalistic design and aesthetic appearance.

The successful launch followed the creation of another sneaker called ‘THE ROGER Clubhouse’, which is an amalgamation of a bold, nostalgic look meeting the next-generation technology.

Roger Federer sporting a new shoe

Despite his partnership with the brand ‘On’, Federer continued wearing Nike tennis shoes while he competed on the court. However, recently during a practice session, Federer was captured sporting a pair of shoes with a black & white pattern reminiscent of that of an ‘Erlkonig’.

The pattern made the details of the shoe unrecognizable while arousing speculation among fans whether Federer was coming up with a new high-performance shoe.

When ‘On’ was asked about Federer’s new shoe, the brand said: “On and Roger Federer are continuously working on the next generation of performance shoes,”

In the coming months, we might witness Federer wearing ‘On’ tennis shoes regularly on the court. Meanwhile, the 20-time Grand Slam champion is finally making a comeback on the tour after a one-year hiatus.

Having last played at the 2020 Australian Open, Federer underwent two knee surgeries following the tournament and withdrew from the entire 2020 season.

The World No.6 will compete at the 2021 Doha Open, which begins tomorrow. Interestingly, Federer has won the Doha Open thrice (2005, 2006, 2011), which is the most titles any player has won in the event’s history.

Seeded No.2 at the ATP 250 tournament, Federer has received a first-round bye. Some top players including the reigning US Open Dominic Thiem, Andrey Rublev, and Stan Wawrinka will also compete for the title.