Serena Williams, who cut her 2018 shorter than expected, is currently enjoying her break from tennis, after a disappointing loss in the finals of the US Open. However she has been busy with her time off the court. Serena Williams was awarded the highest honor, at Adweek‘s annual Brand Genius Awards show in the New York City- Adweek‘s Brand Visionary award, presented by a previous winner, Anna Wintour.
Apart from Serena Williams’ obvious accomplishments on the court, the 37-year-old American, has built a legacy off of it, with her hands firmly occupied in business. Williams has her own recently launched fashion line, Serena, a clothing and jewelry line located on HSN, a stake in the Miami Dolphins as well and also sits on the board for Survey Monkey.
“One thing that I truly believe in is that success does not define a person,” Serena Williams said in her speech.“A lot of the people who truly inspire me are not about those who are wildly successful, but those who are wildly successful after they fail and they get back to being super successful again”, said Serena Williams. “And that for me is what fuels a successful brand and a successful person”, she added.
She was also joined at the event by her husband Alexis Ohanian, who, for those who do not know, is the co-founder of Reddit.
Mama snack https://t.co/eV5ZAqhR7G
— Alexis Ohanian Sr. ? (@alexisohanian) November 8, 2018
Serena Williams will not feature on the court until next year’s Hopman Cup, where she will feature alongside the defending Australian open champion Roger Federer.
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Serena Williams has won 72 career singles titles, Grand Slam ? titles and four Olympic gold medals. But surpassing the familiar roles of tennis champ or celebrity athlete, Williams is a businessperson, defender of the downtrodden, designer, investor, channeler of parenting advice—and of course, a brand tour de force. Read how the tennis superstar and ⭐️Adweek’s 2018 Brand Visionary ⭐️became a branding tour de force with ambitions far behind the court. (? by @micaiahcarter)